When it comes to travel and tourism trends, it is important to remember that backlinks are still a top organic ranking factor. This is due to the fact that search engines regard these external links as “votes of confidence” contained in a website. Of course, what site would want to share poorly-written, useless content with their readers?
The thing is, link building is difficult, which is why companies like Rex Originals link building services exist, so you can sit back, relax and let them do the job so you can concentrate on what matters most to you and your travel website – your customers.
The requirements in link building involve a delicate balance of knowing your target audience, developing highly shareable content, and of course, getting to know the audiences of sites that are willing to link to yours.
Spy on Similar Sites
Every so often, the first stage in link building is determining which websites to target. With millions and millions of sites available on the Internet, how can one travel marketer narrow down the list? Cue competitors.
A great way to identify potential ideas for your own content is by examining the backlink strategies of other sites related to the travel industry. You will be able to get backlink ideas such as: travel sites of cities near the place your site is targeting, sites featuring local events relevant to your travel site, sites featuring information related to your site’s city or area of focus.
Once you have gathered a list of backlinks for each site, scan through them and see if any may look like they would be a good fit for your own site. Pay attention to sites that appear relevant, hold high authority and enjoy a high trust rate. Ignore backlinks that come from general directories or spammy-looking sites.
After you have selected a list of competitive backlink choices, click them on your rivals’ pages, so you can see for yourself what makes the content in there attractive for the audience. Did your rivals present charts, tables, infographics, videos, maps, or specialized travel data? What topics did they tackle on? Insights like these can be used to help create content that sites in your industry are really interested in sharing.
Take Advantage of Events and Trends
While taking a hint on competitors’ sites for content ideas can give you a great start towards effective link building, it is still good to think outside of the box. Constantly keep an eye out for other direct and indirect travel-related events and trends that can potentially provide ideas for interesting and up-do-date content.
Scouring local and national news can be a good way to find out hot topics pertaining to your travel area. For instance, if your place is famous for a certain type of food, you can make it as one of your special centerpieces on your site and feature it during holidays or festivals. This is one surefire way to boost your website’s ranking, as people will potentially link that specific type of food to your travel site.
If you want to know five more ways on how to boost your website’s ranking, click here to learn more.
Mentioning Local Hot Spots on Your Website
A “Best of” list is one great way to not only engage your own audience, but to also prompt several sites to share your content. Create and publish a list and tag some or all of the businesses that are mentioned. Chances are these businesses have their own websites, meaning they already have their own audience, ergo more fresh eyes may check out your site. If they are pleased that their company was mentioned in your travel list, they would reciprocate the kind gesture by sharing your content on their site and social media pages.
Want more tips? Check out this website for the ultimate guide on how to SEO your travel-related site.