Shutting your eyes from SEO will lead you nowhere in your content creation process. You may end up getting the lowest-ranked position where your content will remain hidden from your potential audience.
You must bear in mind that SEO and content work side by side to rank your blog in SERPs.
Thus, to write a remarkable blog, you have to bring life to your content with some SEO techniques.
To give you a glimpse, writing unique content, using a conversational tone, formatting with proper keywords are a few of them.
Let’s dive deeper to find out some amazing insights for writing a remarkable blog.
Importance of SEO techniques in blog writing
Blog writing may have a good influence on a business in a variety of ways, but blogging can also be very beneficial to a firm’s search engine optimization (SEO) performance. Here’s how it may have an influence.
- This will increase the visibility of your blog on search engines.
- To get backlinks to a website, blogs are mostly produced for this purpose. Therefore, if your SEO score is good and your blog is optimized, it will be easier to obtain backlinks.
- It will boost internal linking and aid in the creation of a hierarchy, resulting in organic traffic being visited by your site via your single blog.
- Your site’s engagement will grow as a result of your fresh and original content, which will also aid in improving the user experience.
Top 5 SEO Techniques to write a blog
If you want your blog post to be successful, it must be an excellent piece of writing. But an excellent piece of writing isn’t the whole story.
Your content has to be in line with SEO. At the beginning of a new blog post, many bloggers simply start writing and typing whatever comes into their minds.
With that said, this technique is doomed to fail. Because writing an exceptional blog isn’t a piece of cake. You have to plan out everything beforehand.
These top 5 SEO techniques may augment your blog writing strategy and help you create a remarkable blog.
Begin by doing keyword research
Google has become the greatest search engine in the world. Do you know, Google processes almost 63,000 searches every second?
What if you get an idea of those search keywords? Yes, you can easily leverage your content by inserting those keywords into your blog content.
So, to outrank your competitors in search engine results pages, you must target the particular keywords and phrases that your prospective clients are looking for regularly.
If not, how will people locate your content and web page in the first place? The first step is to use a keyword research tool.
Several websites, such as Ahrefs and the Google Keyword Planner, provide insight into what consumers are looking for and how popular certain queries are.
Suppose, you have a shoe blog. You searched for leather shoes in the keyword planner to get keyword ideas.
You will get the volume and competition of different keywords people search for.
Get low competition and high volume keywords and make a keyword cloud inside your content in a natural way.
Write unique and plagiarism-free content:
Unique content is the holy grail for better SEO of your content. It not only aligns with the search engine’s ranking factors but also creates a positive impact on your readers.
Google’s AI algorithms are intelligent enough to track down your plagiarized blog articles. For instance, the Panda algorithm launched in 2011, aims at tweaking the SERPs with the right kind of results.
Therefore, if your blog has shallow, plagiarized, or irrelevant content, you may get hit by the Panda penalty. The sudden outcome will be the loss of your blog’s traffic and de-ranking of your blog.
To mitigate these effects, you have to create plagiarism-free content. First of all, make it a habit to create content in your own words. Do proper research and add valuable insights to your content.
It is always a good move to run your article through a plagiarism checker to check the percentage of plagiarized content.
Let’s take an example
Running the content through an online tool shows that it’s completely plagiarized.
However, a sentence rephraser is a tool which can be used to paraphrase the text which is highlighted as plagiarism this free paraphrasing tool works in a way that the main concept of the sentence remains the same.
The use of the paraphrasing tool is not a big task as you just need to copy or paste the content and the rest will be done by the tool itself.
Apart from algorithm updates, Google has provided a brief set of guidelines for content creators. You can easily learn to create the best quality content with those guidelines.
By sharpening these techniques, you can create remarkable blog content.
Make use of heading and subheadings:
No one likes to read a disorganized piece of information, no matter how much insight it contains.
Heading and subheadings aid in the understanding of your blog post and the parts included inside your blog. The crawlers act as readers searching for interesting content on your blog.
They are looking for a high-level summary of what your article will cover, and that is what your H1 should provide. Then your H2, H3, and H4 break down the subtopics included inside the piece of writing.
Therefore, you should include keywords with high intent in your sub-headers and be consistent with the information in the body.
On the other hand, the right format also helps your readers understand what’s written. As you are writing for your readers, so you must provide ease for them to read your content.
The moment, your readers get tangled with your blog content’s headings and paragraphs, they will leave your blog on the spot.
Because they would find it hard to track down the jumbled-up information in an unstructured way.
Write meta descriptions for each webpage:
A meta description appears to be a crucial part of your blog’s on-page SEO. It is in fact a short description that shows below your blog on the SERP.
When you enter a website URL or search for it in Google, you will get the website in search engine results. Just below the website’s name, you can see a few sentences telling you about the website. That’s called a meta description.
It is meant to offer consumers a concise description of the material on your site so that people know whether the article will address their issue or not
A meta description is also an SEO technique that helps in your blog ranking. Google asks webmasters to create meta descriptions of 160-170 characters that interest as well as inform the users.
Add meta descriptions to your blog posts, if you haven’t already. If you answered “no,” it is likely that you are not providing your content the maximum amount of exposure it deserves.
Make brief meta descriptions and use one or two primary keywords to get your point across However, the content of your meta description should convince the reader.
After all, there will be other postings that are identical to yours, so you’ll want your description to stand out from the crowd.
Avoid keyword stuffing:
Resist the temptation to fill your website with keywords. Rather than adding unnecessary keywords, the aim is to make your website perfectly optimized.
Locate keywords that are naturally associated with your topic, but avoid stuffing them into the text to the point where it becomes incomprehensible.
To try and make the description more natural, consider concentrating on one or two keywords instead.
The benefit of this strategy is that you are still employing keywords, but you aren’t oversaturating the content with them.
Keep in mind that your aim is to provide a solution for your audience. Your users may have a terrible reading experience, which will send a signal to Google that your content is not matching their requirements.
There was a time when Black Hat SEO techniques would propel your blog to the top of Google’s search results.
Nowadays, high-quality and SEO-optimized content is the key to getting a higher chance to reach higher in search engines.
In addition, SEO-optimized blogs encourage more links, shares, engagement, and repeat visits to your website, which increases your overall organic traffic.
Naturally, there are many other things that you can do to improve the SEO Content of your blog, but above the top 5 SEO techniques, the most essential thing is to publish a blog that will be remarkable. Consider all these techniques to follow while writing a remarkable blog.