Have you ever observed things in limited quantities are appealing? It is a normal human tendency to want things that we cannot possess. Scarcity and turns out make people perceive limited quantities as more precious than ever. Marketers love using the scarcity strategy to boost sales. To take full advantage of scarcity, you should be aware of its power.
It is important to know how to harness the real power of scarcity. Based on the commodity theory, it has been deduced that scarcity increases the value of an item. Any marketable goods and services will comply with this requirement. Many marketers view scarcity as the driver of desirability. Here are the five strategies with which you can boost sales on your landing page.
Landing Page Headline
One of the most effective places you can use scarcity on the landing page is the headline. Note that the headline is the first thing which your visitors will see. And once your headline is able to exude scarcity, it becomes easier to attract clients. You can opt for landing page ideas to know how to include scarcity in them.
Landing Page Copy
Once you are able to captivate the target audiences with your scarcity-full landing page headline, it is time to focus on the landing page copy. You can use your landing page copy to inspire a sense of urgency. It is important to leverage the right words with the help of mobile and web Development Company.
Proper use of Visuals
It is important to use proper visuals that will convey your message related to scarcity properly. If the people perceive that the deal you’re offering is of limited duration, you will be able to make deep inroads. The visuals you will include should show scarcity. There are various types of plugins available which will help you with proper use of visuals.
CTAs focused on Scarcity
At times, you should contact web Development Company in USA to design the landing pages. Always include CTAs that are focused on scarcity. You should use language that shows scarcity in your CTA.
Use a Countdown Timer
Visual elements play a decisive role in attracting clients. A countdown timer is one of those visual elements which will help in exuding scarcity. Putting a countdown timer is a great way to ensure that the offer is for limited time duration.
Guest article written by: Prashant Pujara is the founder and CEO of MultiQoS Technologies Pvt. Ltd., a leading Mobile App and ios application development services in USA that caters to businesses of all sizes.