In the current world, having a great SEO campaign is not enough to generate the desired output. It is no doubt that you will be missing out on a significant part whenever you primarily focus on SEO campaigns. You need to major your focus on data presented in a systematic way that is easy to analyze and comprehend.
Do you know that you can easily boost your website traffic with graphic visualization like Sankey charts? Now you know! Data tracking in the form of graphs I a better way of analyzing the amount of traffic you drive into your site.
Despite all the analysis that supports the fact that graph visualization can boost website traffic, what does this term mean?
What is Graph Visualization?
This refers to the visual data representation of network data or graphs. Note that effective graph visualization represents the structures present in graphs in a clearer manner. This makes it easy for the user to analyze the data and make prudent decisions that align with the data presented. Alternatively, a graph can be easily written down by describing the edges and nodes.
Let’s get down and discuss how graph visualization can boost your website traffic!
Graphic Content Keeps Visitors on the Page
When people are researching various things, they tend to focus their concerns on analysis displayed in graphs and statistics. Graphs are well known for making comparisons between different aspects being investigated. The type of data represented in graphs showcases the actual results of a given analysis or research.
Remember that you can represent your data visually to attract more people to your site. Visitors can easily click the videos and learn and comprehend the data represented and what it is all about. This will intrigue your visitors to go deeper into your site and learn the topic of discussion.
Invest in Data-Driven SEO
In the past, Search Engine Optimization mainly focused on content text, among other learning techniques. Currently, investing in data-driven SEO is the talk of the town and the secret behind the success of many business sites. Collecting data and representing it in graphs is the new way of sharing your website structure.
It is no secret that graph visualization makes the data sound more sensible. Graph visualization represents blocks of raw data that one can easily use to make a decision based on the type of research being done. A website consists of numerous web pages; the countless numbers can be overwhelming to peruse through.
To make it easier for visitors, you can change some of this data into graph visualization to increase the SEO and the site’s ranking. Also, this will help the visitors to easily comprehend the information being displayed within the shortest time possible.
Improving Site Visualization
After collecting the data, you intend to post on your site and representing it on a graph, you can easily request the nodes and display the data links between them. This elevates your SEO ranking and traffic drive into the site. However, remember that after collecting data, you need to sort it out depending on your keywords.
To rank your content high on search engines, all you need is to play around with keywords that will attract your target audience. You can also analyze the type of keywords you use on your site and identify the ones that are actually driving traffic to your site. By doing this, you earn a chance to focus on the things that are beneficial to the growth and development of your site.
You will also develop a strategy of revamping the poorly performing keywords and bringing them to the desired position for the well-being of your site. While converting content into graph visualization, you need to abide by the principles of a visualization to be successful.
Increasing the Access of Well-Summarized data
All SEO practices revolve around high-quality work. It is not possible to create a perfect representation of all data available in the world. However, visitors only require a piece of data presentation on a given topic that they are looking for. Sometimes, you might realize that visitors are looking for the data that you just left out while doing your presentation.
This sounds awkward, right? You can avoid this by simply using graph visualization to present your intended data in a simple way that visitors can easily read and understand. A graph gives you an ample space to represent large volumes of data that one can easily summarize in a couple of minutes.
You can go ahead and visualize the graph in real-time by whatever the parameter your visitors need. This will increase the number of clicks and the traffic to your site.
Do graphs aids in visualizing trends in data?
Data visualization generates clear insights from data that is displayed on graphs. Graphs makes data appears more natural for the human mind to read and digest thus helping in identifying trends. This is mainly applied when processing large volumes of data.
What does visual representation of a website refer to?
The visual representation of data primarily helps when analyzing quantitative data. It uses a bunch of visual options such as charts, graphs colors among others. This is easier to analyze to comprehend since the human brain can easily analyze visual content.
What is the importance of exploring data with graphs?
Graphs have the capabilities of reducing large volumes of data into small and easy-to-understand formats readable by the human mind. Also, graphs point out the most important points being discussed in large volumes of data. Note that there are different types of graphs that are mainly meant to represent different types of information.
Data representation when generating content is not easy as it may sound. However, graph visualization has proved this wrong following its simplicity of displaying data into graphs and visual content. Apart from this being easy, it has a significant impact on the site rankings and the general traffic to your site.
Guest article written by: Ryan. I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at PPCexpo.