The Dos and Don’ts of Web Copy

Web copywriters
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New web copywriters often find it challenging to come up with fresh and engaging content pieces for their audiences. However, there are many tips that can help them stay consistent and create content that does well on search engines. Most companies hire professional copywriting services to maintain the high quality of their published content. If you’re also looking into how to write SEO-friendly blog posts, then you’ve found yourself at the right place. 

In this article, we will discuss the various do’s and don’ts of webcopy, so let’s dive right in!

1. Do Write a Crisp & Gripping Introduction

The introduction of your copy is the first thing that your reader will come across. What you write in the intro will determine whether a reader decides to stick with your piece or not. It is your opportunity to give your reader a glimpse into what they can expect from your article and will also help them realize whether the article has the value that they are seeking.

You need to make sure that you keep your introduction brief, crisp, and to the point. Do not beat around the bush for long that you lose your reader. 

Copy writers often make the mistake of assuming that their audience is completely ignorant of the subject matter. Yes, it is important to keep things simple and start from the beginning, but do not go so far behind that it takes you half an article to reach your point. 

Ideally, the introduction for an 800-1000 word article shouldn’t be longer than a paragraph with 4 to 5 sentences. Make sure you cover your bases and give your audience an idea of what to expect. The intro paragraph is also your opportunity to set the scene for what’s to come. Structure it in a way that it flows naturally with the rest of your content body.

2. Do Not Write Long Sentences or Paragraphs

It is essential that you avoid large chunks of texts and break them down into smaller paragraphs of no more than 4 sentences. Keep your sentences brief and of high value. We also highly recommend making the information more digestible by breaking down various concepts into smaller steps, bullet points, or tips. This will make it easier for the audience to keep up with the depth of information that you’re sharing with them. 

The readability of your copy is an important factor in determining the continued engagement of the audience with your content. Avoid unnecessarily complex words and phrases. Keep your sentences brief and clear. Use easy vocabulary where you can. 

We recommend using a conversational tone in your copy if the nature of it allows, so the audience stays interested. When you address the reader as if you’re speaking to them directly, it will be much easier for them to follow your narrative, grasp the concepts, and comprehend the information that you’re sharing. Simplicity and clarity are key to the high readability of any article. 

3. Do Add a Compelling Call to Action

Another important ingredient of a great copy is a clear Call to Action (CTA). Don’t leave your audience confused with suggestive language. To do that, you need to add a clear and direct action call at the end of your article. Make sure you keep it short (ideally only one sentence long).

4. Do Not Use Superficial/Unverified Information

Another important factor that comes into play in creating an impactful copy is the source of your information. Make sure you link to credible sites and add references to high authority research that adds more value to your copy. Readers will be more trusting of what you share with them when you back your opinions with facts and studies.

5. Do Add Appropriate Keywords

Keyword selection is another critical step in writing an impactful webcopy. In order to reach the right reader, you will need to use keywords that represent the body of your content the best. Make sure you integrate these keywords into the content as naturally as possible. You also need to be mindful of scattering out the keywords carefully and not using them excessively.

6. Do Add Visuals

Visual elements are an essential part of web copies that do well. Readers get bored or disinterested easily, and visuals allow you to keep them engaged. Make sure you use high-quality and relevant images in your copy to make it more interesting, engaging, and visually appealing.

Final Thoughts

Copy writing is a skill that requires technical understanding and keen eye on details. It is not possible to write a high quality copy on a whim. However, with the right approach and incorporating the tips discussed above, it is achievable. Consider hiring professional copywriting services for high-quality and compelling content on a consistent basis. 

Guest article written by: As a Sr. Editor at Content Development Pros, Dave and his team of web copywriters have helped small and large businesses get results through content. Look no further if you’re looking for copy that stands out, makes an impact, and converts. Here they help you achieve your marketing goals through creative, well-researched content that follows the best SEO practices. 

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