Apple announced on Wednesday the Self Service Repair program, which will allow consumers (who are completely comfortable with doing their own repairs) access to Apple genuine parts and tools. The program will firstly be made available for the users of iPhone 12 and iPhone 13, soon to be followed by Mac computers featuring M1 chips. … Read more →
All over the world, Apple has become the biggest profit and revenue generator in the smartphone industry. In Q2 2021, even though they only contributed a reasonably moderate 13% on global smartphone shipments, the tech giant still managed to capture 75% of the overall smartphone profits and raked in 40% of the revenue. According to … Read more →
Apple today released a new advertisement on its YouTube channel entitled “In the Dark”, highlighting the Night Mode feature that is available on units such as the iPhone 12, 12 mini, 12 Pro and 12 Pro Max. The humorous video focuses mainly on night mode selfies, showing a man taking pictures of himself in various … Read more →
Three Michigan doctors discovered earlier this year that the iPhone 12 models could “potentially inhibit lifesaving therapy in a patient” because the MagSafe system may cause magnetic interference with implantable medical devices such as pacemakers. Continuing its testing, the U.S. Food and Drug Administration announced this week that even if specific newer smartphones, smart watches … Read more →
Apple’s much-awaited “Spring Loaded” event on Tuesday launched the highly-anticipated AirTag alongside other new devices such as the iPad Pro and M1 iMac. Similar to all of Apple’s events in 2020, Spring Loaded was a pre-recorded event at Apple Park, a move that has become the norm to prevent the spread of the coronavirus. People … Read more →
In its 2021 Environmental Progress Report, Apple highlighted carbon capture and energy efficiency. Its decision to stop including power adapters with products like the iPhone 12 will potentially save 861,000 tons of copper, tin and zinc. According to the tech giant, the end result would be that the smaller packaging for iPhone 12 will allow … Read more →
Apple is expected to sell around 240 to 250 million iPhones in the fiscal year 2021, surpassing a previous record of 231 million iPhone units sold in the fiscal year 2015, according to a forecast by Wedbush analyst Dan Ives. Ives said, “While the Street is forecasting roughly 220 million iPhone units for FY21, we … Read more →
Apple posted a new ad on its YouTube channel this week showing the benefits and durability of the ceramic shield glass in the iPhone 12. Entitled “Fumble”, the quirky and fun 30-second advert features a woman dropping her iPhone accidentally on the street while talking to someone on the phone. After she remarkably tries to … Read more →