Why Every Blogger Needs to “Remarket” with Google Adwords

by Guest Author on January 11, 2013

in Blogging, Guest Posts

Most bloggers I meet are always searching for new methods to monetize their blog and for the most part Google Adsense is sufficient. Today I’d like to make a case for promoting your blog with Google Adwords.

Google Adwords can be a topic on its own as there are a number of advertising methods to send traffic to your blog but I will stay clear from keyword advertising or promoting via display network. Instead, I’ll introduce you to one of my favourite techniques I use to dominate with Google Adwords – “Remarketing with Google”

Can you explain “remarketing”?

In simple, remarketing occurs when you target readers who have previously visited your blog. Wouldn’t it be easier to target consumers who have already been on your site as opposed to generating fresh leads?

The remarketing feature allows you to display advertisements on Google’s display network to specifically those visitors who have landed on your blog. If you target visitors who have read your blog before, this will cut your expenditure immensely!

How to access this feature?

As this is not a how-to tutorial, I will focus on why you should be remarketing as opposed to the actual set up in Google Adwords. If you aren’t on Adwords, head over and set up an account. Once you’re in, click on Shared library -> Audiences then View


Adwords is intuitive enough to establish a main list. At this point you should clickon the Tag button to generate the code which needs to be inserted on your website. My website is on WordPress so I used a plugin to do this. If you are code savvy, you can paste the code before the closing </body> tag of your blog.

Note: The membership duration is set to 30 days which is generally acceptable assuming most bloggers post content on a few instances per week. If you require more assistance with establishing your remarketing campaign, you can check Google Help page.

How to Start Remarketing 

Assuming your code is now on your blog, you need to go to the new campaign and select the “Display Network only” option.

Now you need to go through the three steps beginning with the campaign settings. As displayed below, you need to create a campaign name, ensure you choose ‘Remarketing’ and I would choose a couple of dollars / pounds e.g. $4-6 to start things off.

As you move to step two, creating an AdGroup, you are not required to use keywords so all that is required is your remarketing list which we created earlier in this tutorial. Go ahead and insert your remarketing list, nominate an amount and give don’t forget to choose a name for the AdGroup.

The last step is to write your advertisement as displayed below:

Final Thoughts

I hope this quick overview of Google Adwords has provided a better insight of how their remarketing feature works and how a blogger with a minimal budget can help to target existing readers. All you need to do is get these readers back to your site and convince them to join your mailing list since the value is in the list.

Has anyone had experience with the remarketing feature? I’m interesting to hear your feedback.

Guest article written by: Kapil Jekishan is a passionate tech lover who specialises in gadget reviews, how-to tutorials and social media. He devotes his time to building his blog, Latestcrunchs where he applies his passion for technology in words. If you are interested in setting up a blog or to discuss technology, you can contact him by sending an email to support@latestcrunchs.com

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Comments & Leave a Comment

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{ 12 comments… read them below or add one }

Umpreet January 12, 2013 at 10:52

Really very useful tips for a blogger. Thumbs up @Kapil
Umpreet recently posted… How to Improve Battery Life on HTC Smartphones

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Steven Jude January 13, 2013 at 02:39

Remarketing with adwords was pretty huge last year. Websites such as namecheap.com and hostgator effectively use remarketing to acquire lukewarm prospective clients.
Steven Jude recently posted… Looking At The Web Through A Squidoo Lens + Protecting Your Children From Secondhand Smoke

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Pankaj January 14, 2013 at 12:03

Well, I wasn’t sure about this feature. But certainly a great way to bring back your old visitors.
Pankaj recently posted… MLM Software India

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Kapil January 15, 2013 at 06:10

Thanks guys – apart from your organic search optimization, I have had decent success from using this feature and it saves you from “stabbing in the dark” as you are targetting visitors who have already landed on your site.
Kapil recently posted… Why Google’s Rich Snippet Tool Guarantees Traffic To Your Blog

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Brian January 15, 2013 at 21:28

remarketing works, plain and simple.. give your users a chance to get back to your site…

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Tushar January 17, 2013 at 18:44

Infact Google is also giving away free Adword coupons to help people promote their business. So better get a try on it and see good results.
Tushar recently posted… [Infographic] WordPress Theme Buying Guide

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Tim Potter January 20, 2013 at 13:44

This is a real assistant for the new blogger as myself. I actually had to read it twice before I could grasp everything. It is in my bookmarks of reference. With each and everyday things change and changing with them is hard to follow. Thank you for a wonderful article

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Wendy January 22, 2013 at 04:59

I use this method to promote my blog and it’s been working pretty well. It brings in about 20% of my total traffic and people can’t forget about me :)

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Kapil January 25, 2013 at 03:24

Thanks Tim – it does take time to grasp the concept but I hope the screenshots helped. Give it a go and let us know your progress.

Wendy – I’m glad you’re already seeing results from this :)
Kapil recently posted… Market Samurai Review – Why Fly The Coop? It Is Still The Best Post Penguin Keyword Research Tool

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Ardiv Jauhari January 27, 2013 at 21:21

Re-Marketing seems like an interesting concept! I’ve never heard anyone use that term before. Thank you for sharing, will look to implement it on my blog in the near future :)
Ardiv Jauhari recently posted… Residual Income: The Income Of The Rich

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Ty January 27, 2013 at 22:46

Thanks for opening my eyes to remarketing. It sounds like an effective way to get customers.
Ty recently posted… Leftover Candy

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John January 29, 2013 at 22:56

In order for blogs to make the most or re-targeting, I think it would help for them to reverse-engineer how Spyfu pulled off their massive retargeting campaign:

http://www.youtube.com/watch?v=80qaXwHPqu0

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