5 Reasons Why Promotions Are Still Relevant for Your Online Business

by Klaus on July 16, 2017

in Articles

With digital marketing taking over the landscape of connecting with buyers, online businesses often need to find new ways to connect with buyers. While coupons and deals might seem out-of-date, you might be surprised to learn that they can still be used for your business and to entice new customers to check out what you have to offer. If you are thinking about ways you can attract new buyers, you might want to consider how promotions can help you.

Here are 5 reasons why promotions can be beneficial when you plan on introducing new clients to your business.

1. Promotions are easy to do

As a business, you really don’t have to change much when you use promotions. By offering your services or product at a slightly discounted rate, you’ve already made an effort to reach out to clients and to meet them half way. It also makes a lot of sense if you have a number of products that you want to highlight or test among customers. In reality, having a discounted price or promotion can benefit your business as much as it can encourage new customers.

2. It gives customers a chance to come back

There might be some potential buyers who might not have even known about your business and what you have to offer without being aware of your discounts and deals. New customers can try your product and see the value of it before committing to using it again or over a period of time. Once they see why your product matters (and how it can help them), you’re more likely to have return buyers who are invested in your growth and what you have coming up.

3. They’re easy to advertise

Even if you have mostly switched to digital marketing, promotions make a great center which you can base your advertising on. Instead of just telling customers why your company matters and how you offer a great service or product, promotions can encourage customers to try it for themselves. It’s easy to base a marketing or advertising campaign around promotions because it gives new and former customers a reason to care about what you are doing and what exactly you want to share with them.

4. It barely costs you anything

Gone are the days when you had to have coupons and codes printed out and mailing costs to get them to customers. Email marketing and social media have made it practically free to share promotions with those who might find interest in them. The great thing about promotions is that they really end up with little risk to your business and can lead to a lot of rewards down the line. All it often takes is knowing which products or services to promote and getting the word out there on different digital channels.

5. They’re a lot of fun

Coming up with new and interesting promotions can actually be a lot of fun for you and your business. Think about what the heart of your business is—do you care about offering quality service to your customers? Then maybe a free sample of your service is what you should offer. If you work in an industry that requires selling products, then maybe offering one at a discounted price is the best way to go about it.

Putting together promotions and online coupons can not only be fun for you as a business, but it can also help get the word out there and interest new buyers in what you have to offer them.

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