But first, let’s break down what we’re dealing with here, cause mostly you hear about keywords in the URL.
An URL usually consists of two things, the domain name and the filename:
The blue text is the domain name and the green text is the file name. In this example, I have “tech news” in the URL. If you take a look at the URL for this article you’re reading right now, it will say:
These are the keywords I hope to target with this article. Having keywords in the URL is important, no questions about it, everybody recommends it. You can barely read an SEO article without it mentioning you should use “pretty links”, ie. keywords in the URL, rather than an ugly URL without any keywords as all, such as:
In my example above, I have the word “tech” appear twice. In “techpatio.com” and in “/category/tech-news”. Let’s imagine that we have two identical articles at two identical sites with:
- the exact same content (don’t worry about duplicate content punishment, that doesn’t exist in this thought example)
- the exact same file name (/category/tech-news)
- the exact same amount of backlinks (incoming links from other sites)
- the exact same PageRank
One of the sites use the domain name techpatio.com, the other use my-place-to-hangout.com.
Which of the sites do you think will rank highest when searching for “tech news”?
If the answer is site #1, wouldn’t that mean having keywords in the domain name does matter for Search Engine Optimization and so you could gain an edge if you buy a domain such as search-engine-optimization.as against your competitors over at silicon-valley-seo.com (just examples)?
Well, quite a long post to ask a simple question – so let’s sum it up with a poll. Please vote and feel free to leave a comment as well, would love to hear what you think or know, is the case, when it comes to keywords in the domain name.