Microsoft has bet big on their new search engine, Bing, and it seems to be the right move, according to a study into the U.S. search market.
Bing had 1.1 billion searches in August, an increase of 22.1% compared to July. This gives Microsoft a market share of 10.7% of all searches.
There is still a long way till they catch up to Google’s market share of 64,6% though, which also saw an increase from July to August at 2.6%.
Good old Yahoo! rings in at second place with a share of 16% after a decline of 4.2%.
It will be interesting to see what the Bing market share will look like next month, if they can keep up their nice monthly increase. Besides, Microsoft Bing 2.0 could be released in a matter of just a few weeks.
If I had to guess, I’d say a lot of Bing users are people who work in offices where msn.com is their default homepage and Bing is their default search engine, and they either don’t know how to change it or a Windows group policy prevents it.
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Yes that could be the reason, maybe we’ll know more next month if it continues to increase.
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Call me a loyal person, but I still love searching with Google although Bing gives more and more cool new features
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Me too. It’s going to be tough when we don’t Google stuff anymore… but then again, I guess many of us used to go to alta vista back in the days when searching for stuff, and nobody uses that any more 🙂
Bing is not bad. I am glad that they have improved. It is better for all of us to have some competition. The more competition we have the better innovation we will get. As soon as Google realizes that Bing is catching up, they will do something to improve their search, which just makes it better for all of us, right?
I agree. But maybe Google is already getting ready to take a shot back at Bing, since Google now seems to be head hunting Yahoo staff: http://www.nicolasprudhon.com/google-seo/head-hunting
Who knows… anything is possible.
I personally like Bing way better, have been using it from the day it came out.
Really? I guess there are some people that really does use Bing because they want to, and not because they don’t know how to change the default search engine 🙂