TechPatio is around 14 months old/young and back in the days when I first started this blog, I tried out contextual in-text ads. Initially I went with Kontera but I never got it to work so I had to do Infolinks instead. After some time, maybe a few months I guess, I decided it wasn’t worth it – the money to be made was so little that I removed it again.
Now, a few weeks ago, an employee with Kontera contacted me directly because she could see I had an account with them and she wanted to get me started again. After a few e-mails back and forth I decided to give it a go with a Infolinks vs Kontera split-test between the two, to see which performs best for TechPatio. After all, I have around 10x as much traffic today compared to last time I had contextual in-text ads running.
It has now been two weeks and I wanted to share my experience so far, with you guys. First of all let me say that I find it weird how Kontera just stopped replying to my e-mails after I agreed to add them back in to my site. I sent two e-mails, September 2nd and 8th, so far no reply (this was to the same person who wanted to get me back into the game a few weeks ago and not to the general Kontera support/info address). (A reply/apology was received on September 28th claiming that my two e-mails never arrived).
Anyway, since I already publish my visitor stats in monthly reports (as well as my blog income), I see no harm in spilling all the beans with Infolinks and Kontera stats either:
Infolinks: 4,365 impressions, 45 clicks (1.02%), $1.39 earned.
Kontera: 3,949 impressions, 18 clicks (0.46%), $0.75 earned.
It’s worth noting also that I have the Infolinks “related links”-bar added below each article (but only if the split test script has selected Infolinks for that particular pageview). Infolinks claims that using their “related links”-bar you could gain as much as 30% more revenue.
While two weeks worth of testing probably isn’t enough to make a final conclusion, it does seem that Infolinks is a better choice for me but the revenue itself is not something that will pay for my Nikon addiction anytime soon 😀
I’ll give it a few more weeks to see how it goes – I have a feeling that Infolinks will come out as the winner.
What’s your experience with Infolinks and/or Kontera? Leave a comment below!