Matt Cutts and Google decided that they wanted to put a stop to this spam and the nofollow rule was born. Since 2005 nofollow has spread like wildfire. It’s now tough to find a site that will allow do follow links. Did this approach work? I know I still get plenty of spam on my blogs. Akismet does a great job of blocking most, but there will always be some that get through, can we say for definite that nofollow has worked and done exactly what Google had intended it to. Did Google intend it to be used by webmasters to try and sculpt page rank, have my doubts. It doesn’t look like nofollow is going anywhere and even though I despise it, it will always have a place on the internet. Fact of life as a link builder I guess.
Now we are seeing the rise of CommentLuv, that instead of trying to stop crappy spam links it encourages posters to get involved in the discussion and in return they get what they want, a dofollow text link, it seems everybody wins, the commenter gets a dofollow link and the webmaster gets more content onto their pages.
There really isn’t much to the CommentLuv plugin, read the post, add an insightful comment about the article, wait for it to get approved and you’ll get 2 text links back to your site (sounds like a link builders dream).
As a link builder you need to be able to assess the opportunity when a link or in the case lots of links present themselves, it’s a case of effort versus reward and I for one am not sold on the idea that this is a viable and useful source of link building. I would rather spend time researching a link opportunity then diving straight in only to find I have wasted my time with no reward at the end.
I have to say my research is ongoing and as yet is not conclusive, but here is an example of one site that does a lot of link building with CommentLuv:
Since May of this year when the site was launched, they have built over 3500 links predominately using CommentLuv and because they are such a prolific user of this plugin they receive, do follow site wides as well as home page links on good PR sites. But the home page of this site is still a PR 0. So you might say that this site has built too many links in too short a time frame and has been penalised for this or there just hasn’t been an PR update since the site was launched. But all the other sites I have reviewed tell a similar story, one of lots of links but no rankings.
Now for the plus sides, CommentLuv could really fuzz up the link graph allowing you to disguise the keywords that you are trying to rank for, helping to put your competitors off your scent. If you add a comment to a well trafficked page, you can expect some of the run off to click on one your links so there is an obvious traffic bonus.
Link building for me is about the bigger picture it’s about the sustained traffic that comes day after day with high rankings, which can only be achieved by building quality links and this takes time and a lot of effort.
With this said, I hope I am wrong, because this type of link building could make my life so much easier and I would get paid to spend half my working day ready tech blogs. If anyone has seen success from implementing this type of link building it would be great to hear from you.
(Guest Post) About the Author: Neil is a tech writer and head of marketing for eMobileScan, one of the leading UK’s handheld Barcode Scanner Specialist. We work closely with companies to help them increase productivity and lower the running costs.