In a blog post yesterday, Matt Cutts explains how Google is now incorporating site speed as one of the over 200 signals that they use to determine search rankings.
Don’t panic! As Matt Cutts also explains, Google actually launched this already a few weeks back and nobody noticed anything. Fewer than 1% of search queries will change as a result of incorporating site speed into the ranking algorithm.
Google also provides you with a bunch of tools to help make the web faster.
While you may think that big companies now automatically gain an advantage, you should remember that smaller companies often can “change things” faster than big companies, when it comes to setting up faster servers or optimizing websites – according to Matt Cutts.
Ultimately, Google wants what’s best for the users – faster websites. This news may not be good for everybody, right now, but I’m sure down the road, we will all appreciate this.
Once again, Google shows how they are the Internet.