Steve Jobs took the stage to tell how Apple has won the J.D. Power award three times in a row, for highest customer satisfaction. That’s pretty good.
Steve also showed that iPhone counts for 64% of mobile browser usage in the United States.
One of the new features in iPhone OS 4 is multitasking. It’s not “real multitasking” as you might know from your computer, but Apple made a bunch of services available to run in the background so that app’s can take advantage of audio, GPS and such, in the background. Meaning, the whole application doesn’t actually have to run, as this will make your phone feel sluggish (sometimes) and drain battery too. I’m looking very much forward to this new feature, I think it’s going to rock!
Q: How do you close applications when multitasking?
A: (Scott Forstall) You don’t have to. The user just uses things and doesn’t ever have to worry about it.
A: (Steve Jobs) It’s like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager… they blew it. Users shouldn’t ever have to think about it.
iPhone OS 4 will also come with a Game Center, where you can invite your friends to play, have leaderboards and such. Like XBox Live, I guess? When it comes to games & entertainment titles, you can see from the picture below, how Apple is doing compared to Sony PSP and Nintendo DS…
iBooks, as known from the iPad, will also be coming to the iPhone via OS 4.0.
Steve also demo’ed iAd. A new way to add interactive ads to apps. It looked really cool (did I really say that about ads?!).
We will now also be able to create folders with apps, so we don’t have to scroll through several pages of apps to get to a certain app, but instead group them together in a folder. Oh, and change the wallpaper now, too (finally).
While iPhone OS 4.0 will also be available for iPhone 3G, the 3G version will not get multitasking and some other features, since the hardware simply cannot handle it. The latest iPod Touch will be fully iPhone OS 4 compatible.
Hopefully a video from the keynote will be released in a few hours, keep an eye on Apple’s website.
Lastly, during the Q&A session with the press, Steve was asked “any change in Apple’s position on Flash and Java?”. Reply: “No”.