His replacement, Tim Cook, has already been running Apple for the past 6 months or something while Steve Jobs was away on sick leave, and he did it once or twice in the past as well, so he’s not a stranger to how Apple works.
There’s no question that Apple is a very strong brand and Steve Jobs had a huge impact on where Apple is today as a brand and company, but Apple itself as a brand – and not only Steve Jobs, has also grown so big that experts believe Apple’s image will not suffer due to Steve Jobs leaving the CEO position.
And to be honest, not that many of the average Apple users even know who Steve Jobs is, I’ll bet on that. The fact that you’re reading this, probably means that you know who he is – but those who just use an iPod/iPhone or bought a Mac because they like it or had it recommended, I’m sure they haven’t got a clue about who Steve Jobs is – and especially not about Tim Cook either, for that matter.
I honestly have no idea if we’ll see Steve Jobs on the stage when presenting iPhone 5, or Tim Cook, but I somehow doubt it will be Steve Jobs. On one hand, it would be pretty cool as a “final keynote” – if his health is up for it. I don’t know how Tim Cook is on a stage, but he certainly shouldn’t try to be the new Steve Jobs. Nobody can do a better Steve Jobs than Steve himself, so if Tim tries that, he’s in for a wild ride – and not one of the good ones. Tim Cook needs to show his own personality and not take on the one of Steve Jobs.
… and does this mean the end of “one more thing”? I think so, unless Steve Jobs takes the stage one last time.
Speaking of iPhone 5, even though nobody seems to know when it’s out, Vodafone Australia has already started promoting future plans in some channels, click here for iPhone 5 plans if you’re based in Australia, even though their website actually still mentions the current iPhone 4. But it’s just a matter of time now, many people are expecting iPhone 5 to come around within a few months. Let’s hope.
All there’s left to say to Steve Jobs now is “so long and thanks for all the fish” – and we congratulate Tim Cook with officially being announced CEO of Apple. Rock on, Tim!