Create a Simple Layout
The average amount of time a user spends on a website is less than 60 seconds. When searching a website for information, people tend to look for the information they need and quickly leave. By creating a site that conveys information in a creative and engaging way, you are more likely to communicate your message. According to psychiatrist Pam Briggs of Nottingham University in the UK, your website needs to have an element of “stickiness” or your customers will simply click on a competitor’s link.
To create an engaging website that maintains a good level of “stickiness” there are two options. If you have abundant resources, you can hire a graphic/web designer to create a professional looking page for a nominal fee. If you are a small business owner, you can create a website of your own by using a free web editor such as CoffeeCup or Komodo Edit
Based on the needs and resources of your company, there are two types of hosting plans available:
Managed Server Hosting
When you choose to use a managed server hosting service, you are guaranteed the best maintenance of your server and the fastest speeds for the services you provide. If your website relies on rich media presentations, has a wide selection of e-commerce products, or you are a large national company, this is the most advisable option. Your servers will be stored in a data center and be maintained by a secure staff of professionals.
If you are running a small business that just needs a basic presence on the web, you can purchase a shared hosting. This type of plan provides similar benefits as a managed server, but your data is stored on a shared server with several other websites.
It is important for your business to stand out amongst the rest. Purchasing a domain name that is easy to remember and not loaded with backslashes and extra words is an effective strategy. You can also build a presence on Twitter and Facebook gaining fans and providing interesting content for them that is related to your company.
With some patience and a little bit of creativity, your business can stand out from the competition on the World Wide Web.