Other famous’ish people Apple have used in the past were Justin Long and John Hodgman, but they were actors, playing the “I’m a Mac” and “I’m a PC”-roles. Also Will Ferrell appeared as himself, just like Samuel and Zooey does, in a couple of iPod ads a few years ago.
Here are the videos with Samuel L. Jackson and Zooey Deschanel with their iPhone 4S’s and Siri:
The real question – does Apple even need to advertise? That question is partly in jest, but at this point, they’re on such a roll and everybody knows about their products, that it almost seems like overkill.
I am a huge apple fan and I love these commercials, I hope they do more.
I love Zooey Deschanel, she’s a hottie. I’d buy the new Apple TV just for her 🙂
Apple fait très fort avec Siri et ses spots TV : ils ont un certain dont pour tout ce qui concerne le marketing et leurs pub à la télévision sont magnifiques !