To build your online presence
Spread the word of your business through social media because it is free, unlike traditional advertising forms. The internet represents a dynamic marketplace which businesses use as a platform to attract the attention of vying customers and prospective buyers.
If utilised correctly, it can result in numerous new visitors on a daily basis. Social media is all about social networking so use it as a medium to promote your business to new people.
Allows you to monitor public discourse
Having a public Facebook fanpage for your customers will allow you to observe the conversations that people are having about your brand and business. In turn, you will develop a better understanding of how customers perceive your brand and this will result in deeper insight into your target market.
Apart from helping you amend potential problems with your current product and drive their sales upwards, you will be able to identify what your target market wants and execute new product or service opportunities. Social media is the easiest way to reach out to your customers in this era of technology.
Increases exposure and drives sales
For bricks-and-mortar businesses, social media such as Facebook and FourSquare is an ideal opportunity to increase exposure and drive sales from the online sphere to the retail front. Customers visiting businesses can now ‘check in’ or ‘rate and review’ a particular business and share their experience with their established network of friends.
As a business owner, you should check to see if your business is listed. Once you have done that, it will appear on a smartphone whenever people in the radius click the ‘check-in’ button. Once the listing has been created, you can even manipulate the information that appears under the listing.
Facebook now allows business owners to merge their check-in listing with their business Facebook page whilst FourSquare allows business owners to create check-in rewards and set up loyalty campaigns. It’s free advertising and statistical evidence shows customers trust word-of-mouth more than advertisements! The more people who check into your place, the more publicity you receive and the more sales you generate.
To command a presence and build authority
These days, it is as important to have a Facebook fanpage or a Twitter personality as it is to have a website. Existing and prospective customers will look for a Facebook fanpage or a Twitter presence to learn more about your company.
They want to know what other people think of you, they want to conduct research into what product you are selling, and they want to learn more about how the company works and how it portrays itself to its customers.
Your Facebook fanpage or Twitter personality can be a one-stop-shop for customers to learn everything they can about you. Greater visibility of a business will contribute to greater feelings of trust between customer and business.