The logo designing is a creative work and it needs to be done more carefully so as to get the best results. Here I am sharing with you 10 tips that will help you to prevent the common logo designing mistakes.
- The logo should represent the brand and should have longevity. The common or trendy logos are good but they often fade when the trend dies out. The best example of unique and fresh logo designing is the BBC logo. The BBC logo was designed in the year 1997 but still it looks fresh and fits with all past and present trends!
- Using too many colors looks cute and sometimes presentable but this method is highly discouraged in the corporate logo designing methods. Too many colors in a single logo make it confusing. The logo design should not have more than 4-5 colors and if your client demands for more than 5 colors then you should select the logical color combination.
- The logo that you are designing should not only look good but also work well for all purposes. The selection of logo color, logo size and the overall design should be well combined and compatible with all the printed materials, websites and mobile sites as well.
- The most common logo designing mistake is a poor font selection. The logo font should necessarily relate to the logo design and logo color combination. Filling the specific color in font is not enough. In logo designing, you would need to consider the font style as well and the font selection should be done according to the appropriate design.
- Copying and editing another company’s logo looks so easy but it is the biggest logo designing mistake. This will make you easily forgettable. The main purpose of a logo design is to identify the specific brand so that it could stand out in the crowd and it shows the difference between your brand and other brand. So, copying the logo style. Color combination or design would be the biggest mistake of your industry.
- The logo should be unique. Do not use any stock image for the background or for the style or design of a logo. This will make you look like less reliable and creative. Moreover, people will consider you a low quality designer.
- The excessive use of fonts will make your logo look like unprofessional and sometimes unimpressive as well. The logo design should not have too many fonts because it will grow the confusion for specific brand or company and the message that you are trying to convey thru the logo would not be clear enough to attract the audiences.
- Most importantly, if you are designing a logo then try to stay away from the excessive use of special effects. It is also a little bit confusing and it directly reflects the unprofessionally done work of a designer.
- The logo design should be remarkable and attractive and it should give a clear message with the representation of specific brand or company. The logo design should directly grab the attention of all audiences for the right reasons.
- For the logo designing purposes, the image quality is the most important thing to consider. Pixilated image will increase some designing issues. The image quality should be high so that it can be easily stretched and used in any part of your logo design.
Guest article written by: Aman is a web designer and a great logo designer at [tp lang=”en” only=”y”]graphic design firm, Jaskgroup.co.uk[/tp][tp not_in=”en”]graphic design firm, Jaskgroup.co.uk[/tp]. He works as an independent freelancer and has worked for hundred of clients all over the world. He believes in delivering the highest quality results to his customers.