10 Steps to a Winning Mobile Strategy

Today, people are glued to their phones. They spend so much time on these devices, which means your business needs an effective mobile strategy. It is particularly important to take advantage of mobile analytics and the other tools available so you can keep up with the competition. Regardless of where you are with your marketing strategy, the following 10 steps can help you find success.

1 – Use Social Media Data

A good marketing strategy begins by understanding the behavior of your fans, customers, and potential customers. It is not enough to simply participate in social media. Instead, you should monitor the behavior of the people that use it.

2 – Place Ads on Social Media Sites

Since the majority of today’s individuals spend their time on social media sites, it makes sense to advertise there. While you may have a strong social presence, advertising can help you find more customers and reach the right people.

3 – Integrate Your Processes

A lot of people neglect social media and mobile marketing because it is time consuming. To combat this challenge, try integrating your business processes and customer engagement efforts. The two areas should go hand and hand, so you have the same voice with your company and your customers.

4 – Test Apps First

If you plan on investing money into an app, it is important to take the time to test it before it goes live. The first few weeks that an app is released represent the biggest opportunity. If the app has unresolved problems, people may lose interest.

5 – Create a Mobile Team

For many businesses, it is helpful to create a team that focuses solely on mobile marketing. If your business is small, you can get help from companies that specialize in mobile marketing.

6 – Prioritize the Customer

The saying, “customer is king,” holds true with your mobile strategy. Aim to make them a priority, and design a marketing plan that will address their needs.

7 – Build a Mobile Site

It is particularly important for companies to have a website that is mobile friendly. While many people use apps, a lot of individuals prefer to browse online. If you do not have a site that is visually friendly on a phone, customers might go elsewhere.

8 – Capture Important Data

Mobile analytics is a helpful tool that can help your business better understand your customers. Analytics companies such as Upsight for example offer such tools to help decision makers better understand when people are online, where they are located, and what device they prefer.

9 – Market on Different Mobile Platforms

There are several different places you can advertise on a mobile device. For example, you can place ads on mobile TV shows. You can also market on apps. This is a great way to reach customers and promote your brand.

10 – Stay Current With the Trends

Finally, make sure you are up to date with the latest trends. For example, if you have a bank, then you need an app that allows customers to deposit checks and see their account balance. These features are standard for most banks, and keeping up with the trend will help you retain your customers.

When your marketing strategy properly addresses the needs of the mobile web, you are likely to reap great rewards. Try these tips today for the success you are seeking.