Website Marketing: The ROI Benefits of Accepting Guest Bloggers

As more webmasters, business owners and SEO consultants  seek guest blogging opportunities, it is as good a time as any to start accepting guest posts on your blog. However, before you follow in the footsteps of [tp lang=”en” only=”y”]Huffington Post[/tp][tp not_in=”en”]Huffington Post[/tp] and the New York Times, you should implement a system that will help you save time and guarantee quality submissions. Guest blogging remains an effective marketing technique, but many treat it solely as the newest SEO trick. Therefore, you’ll have to weed out a lot of mediocre content and spammy links.  Also, it’s hard to ignore [tp lang=”en” only=”y”]Google’s view on guest blogging[/tp][tp not_in=”en”]Google’s view on guest blogging[/tp]. The threat of search engine penalties is no reason to refuse guest posts. Rather, it means that you must set higher standards and only accept content that will benefit your readers. Consider the following benefits of accepting guest bloggers to determine if it is a right fit for you.

Increase traffic

Guest bloggers, especially authority bloggers, bring along their fan base, which means more traffic for your website. Even smaller bloggers can bring a modest following when they promote the article on their websites and social media. The result – increased traffic and exposure for your blog and your business. You might also reap the benefits of new subscribers.

Lots of relevant content

Guest bloggers submit content to other blogs in order to promote their businesses and get backlinks. They must compose high quality and relevant content to get authority websites to accept their submissions. You can benefit from accepting content that will not only thrill your readers, but also provide fodder for content- hungry search engines. The abundance of relevant content is just another reason [tp lang=”en” only=”y”]why guest blogging is important for SEO[/tp][tp not_in=”en”]why guest blogging is important for SEO[/tp].

Take a hiatus

Building an authority blog is rewarding, but it is a time-consuming process to publish posts daily. Even if you’ve committed to maintaining a regular publishing schedule, writer’s block can get in the way. Accepting guest posts gives you a chance to relax and focus on other tasks, such as promoting your blog, forging relationships with other bloggers and building your brand. Guest posts keep your blog updated with plenty of fresh content and are especially helpful when you have a vacation on the horizon.

Spice up your content

Guest posts inject variety and keep your blog from becoming predictable and dull. Your regular subscribers will welcome the opportunity to read about familiar topics from a different viewpoint. As great as your writing style may be, a guest post can draw in new or silent community members and spark discussions.

Build relationships

Guest posts open the door to meaningful relationships and networking opportunities with business owners and bloggers in your industry. You’ll learn new ways to profit in your niche, develop new leads and form joint ventures that can benefit your business now or in the future.

Guest blogging offers lots of benefits if you do it the right way. Don’t be afraid of losing your voice or loosening the reins. For the most part, guest posts have a positive effect on your readership, so it’s a win-win situation for everyone involved.

Guest article written by: Sorcha Mullis is a website marketing consultant and understands the benefits of guest bloggers. An avid blogger, she enjoys researching and writing about marketing news today. Look for her interesting and helpful articles on many marketing and blogging websites today.