3 Ways to Make a Smarter Marketing Campaign

by Emily on June 22, 2016

in Articles

marketing-world-bullseyeSetting up a marketing campaign for your business is essential if you want to survive in the market. It can be daunting about coming up with a good marketing strategy especially if you are a small business owner that just enter into the field. The following are 3 tips on how you can implement a smarter marketing campaign to help your small business become profitable.

If you want your marketing campaign to be effective, you can try creating videos that send out the “Thank You” messages to new customers. You can create a video with a short introduction to your company and provide a brief demo product video tour. You can ask a few customers to record a video session about their feedback on your products. The testimonials don’t have to be long and each testimonials can lasts for 5 – 10 minutes. It will be best if you have customers that can voluntarily submit a video that recommend your product to others. Videos of happy customers are important in order to get people to make purchase decisions on your products.

The second strategy is to market your business on the social media network. You must promote your brand at any place including social media where there is potential customers. You must always be ready to answer any question that customers ask and be ready to resolve issues through the social media. You must fill your social media profile with useful resource so that customers will recognize you are an expert in the field.

To create a strong brand awareness, you should avoid sending out too many promotional messages for your prospective customers. You can engage with the people in the hash tags that are relevant to your industry. Regardless of what content you use for promoting your business on the social media, the most important thing is that the content is engaging. Howto videos can be shared on your social media account to provide answers to your customers question.

The third strategy is to market your business through mobile marketing. Prior to starting the mobile marketing campaign, make sure you set your objectives. You have to make sure that the correct message is used in the call to action of the campaign. Your website must be optimized for browsing on mobile device. You can use SMS and QR codes in your mobile campaign. It is important to keep the mobile ads simple because ads that are flash are distracting and prevent the customers from focusing on the message you are trying to convey about your product.

The SMS ad should be short and interesting to read so that people can easily read the ad message in a glance. To attract the attention of your prospective customers, you can offer something along with the SMS ads that you sent to them. For example, you can include a discount code that allows them to save money on your product. You can also include a freebie in the SMS ads that you sent to your customers. Get more details about smart marketing campaign at Sekindo.

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