21 E-mail Marketing Facts That Are Important For Your Business

Are you planning an email marketing campaign and afraid of making mistakes? Learn on mistakes of others, not on your own ones.

Eventually, e-mail marketing has become one of the most important tools in the field of advertising. Today, this strategy is used by almost all dynamically developing companies. Using emails, you can remind customers about recently viewed products, report new revenues, promotions and news, can offer them personal discounts, notify about the status of the order and much more.

One of the advantages of email marketing is in the simple evaluation of the results of e-mail campaign. Dealing with e-mails, every marketing specialist needs to know what factors affect the viewing frequency and overall engagement in newsletters, how important is the optimization of e-mails for mobile devices, the impact of email marketing on ROI and other things.

And in order to introduce you into the course of what is happening in the world of modern E-mail marketing, below is a compilation of 21 most important facts that can boost your profit. Data is divided into the following categories: sales, spam button, gender difference, promotional content, mobile use and ROI.

We analyzed statistics from Everycloud Giant E-mail Marketing Statistics Guide, Campaign Monitor 70 email marketing stats and Website Builder E-mail Marketing Infographic and have collected the most mind blowing facts of E-mail Marketing.

Sales

1. In fact, 55 % of companies generate more than 10 % of sales from just sending e-mails.
2. Almost all businesses use mailing lists to produce sales.
3. 76% of subscribers have actually made a purchase from the messages they receive.
4. 85% of respondents point to color as the main reason for buying a particular product.

Spam button

5. About 45% of users will report your email as spam because they feel like you’re contacting them too often. 36% do so because they believe they never subscribed to begin with, and 31% hit the report button because of irrelevant content.
6. About half of the recipients delete the letter without opening it, only because it was sent from an email address that does not provoke trust. Thus, the address of the sender is no less important “business card” of the mailing than the subject of the letter.
7. 21% of recipients of letters click on the “Spam” button even if they know that the letter is not spam.

Gender difference

8. Men tend to react more often to mobile email marketing on their phones, while women take action on their tablets at a higher rate.
9. When it comes to grabbing the customer’s attention, almost twice as many women pay attention to marketing emails compared to men – 14% to 8%. In contrast to that, men actually open the email slightly more than women – about 17% to 14%.
10. A higher percentage of men (17%) feel that formal emails are more legitimate, as opposed to only 10% of women. Understandably, 74% of females prefer gender-neutral marketing. So, the lesson here is that being overly formal is not much of a bonus to either men or women, but females feel like they are being left out of the conversation due to the wording and/or imagery of some messages.

Promotional Content

11. A large majority of people (72%) reported that they prefer to receive promotional content through email, as opposed to only 17% who prefer to receive this material on social media.
12. Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not personalize.
13. CTR went up by 158% through the addition of buttons to share the content on social media. This may not result in an immediate sale, but it spreads brand awareness nonetheless.
14. 70 % of readers open e-mails from a brand or company in search of a deal, discount or coupon.

Mobile Use

15. 23% of readers who open an email on a mobile device open it again later.
16. Mobile readers who open an email a second time from a computer are 65% more likely to click through.
17. 70% of consumers will delete your message immediately if it does not render properly on their mobile device.
18. 55% of e-mail is now opened on a mobile device.

ROI

19. The Return On Investment is quite high overall for email marketing campaigns, coming in at 3800%, or $38 generated from a $1 investment.
20.The average order value of an email is at least three times higher than that of social media.
21. Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel.