More than anything, letting your customers know how much you are about them and your security can make a huge difference. With technology around to help you make your business safe, you can let your customers know that you have some security measures in place. When you care about helping clients, letting them know that their information is safe is the first step to establishing quality relationships with customers.
Here are some ways to incorporate technology into your business to create a relationship of trust.
1. Consider advanced security measures
First and foremost, you’ll want to see what security measures you should consider for your business and which kinds of client information you have to keep secure. Some industries might require that you take care to double your efforts or spend a bit more on a higher-level security system. You’ll want to think about the information you are receiving and how much of a security measure there needs to be.
2. Update your security system
Even if you’ve taken the time to find out which options are best for you and you’ve chosen a security system that works, you might need to check in every few months and make sure you have it updated. Passwords, virtual data rooms, and specific software often needs to be upgraded over a while. Make sure you talk to a professional who can let you know if you need to make some changes to any systems.
3. Ask customers what they would like
If some of your customers are having doubts about whether you are taking care of their information or not, you might want to ask them directly what would make them feel better. They might have some new and intuitive ideas that you might not have thought about and they can also give you an idea of how someone might feel coming from a different angle. Part of developing any relationship is listening about concerns the other part might have, and customers often have great suggestions in mind when relating to their security.
4. Don’t forget correspondence
Many times, hackers choose to focus on the information you might be sending over email or other forms of correspondence. If you are worried either your data or clients’ data is being shared unnecessarily, then additional precautions might be required to make sure nothing is stolen. New programs allow you to put passwords on emails and for recipients to have password information in order to access them. You might also want to encrypt any text messages that you’ve sent that have to deal with your business.
5. Be honest with clients
The best thing you can do is always let your clients know what is going on with your business and if you feel at any point your security might be compromised. Being truthful with what your business can improve on and how you plan to make security better can make a world of difference when you want to develop long-lasting, viable relationships with clients.
Security and how it is used is becoming more and more important in our modern age, and clients need to know that they can trust you to take care of them and their data. By taking a look at your options, you’re more likely to build trust and form a foundation for a relationship in the future.
Guest article written by: Alex Schnee