When you consider art and technology and how they work together, you might not always think about it from a business model. However, combining the two for your business can reap many rewards. When you are thinking about ways you can encourage creativity in your business, the first thing you should think about is how art can make an influence on your company culture and employees’ thought processes.
Here are some reasons why art should be a part of your business plan and how it is influencing the tech industry.
Art appeals to customers
One of the reason big tech brands have been so successful is their ability to appeal to modern customers and to encourage creativity. Apple is a great example of a company that has branded themselves based around the idea that anyone can be creative with their products. As more and more people are choosing to purchase products that involve some creative aspect, it’s up to businesses involved in technology to find ways that they can use art to influence buyers to see the world from a new lens.
When you’re involved in the tech industry, this is especially important. While it’s easy to make a product that makes others’ lives easier and simpler, it takes your product to another level when you can encourage creativity.
Art encourages employees
An artistic lifestyle can help employees to care more about your business and to encourage them to contribute to your business in new and innovative ways. When employees know they can expand their creative horizons, they are more likely to achieve goals, go the extra mile to help your business, and find problems to solutions that they might not have thought about before. If your employees are interested in bringing some creativity into the workplace, encourage them to work on projects that interest them or allow them to use their skills in a new way.
Art is great for marketing
When you choose to be involved in the community and you support local artists, you’re also creating a great way to market your business. By donating to a local art fair, you’re showing how much you care about your local community and that you are willing to help local artists. Most likely, your business can be featured when you support a local event or individual artists will be willing to see you as a potential sponsor. This is more likely to help you bring in potential customers and to show how involved you are in helping others. Buying art and hanging it in your office space can also encourage customers to check out local artists’ work.
Art allows everyone to think in new ways and to explore creativity. It doesn’t take much to make a difference by supporting local artists and encouraging your employees to think big. If you want to help your business grow and to add creativity to the office, the best way is to consider how art can change others’ lives and how you can bring some of that creativity in your business on a daily basis.
Guest article written by: Alex Schnee.