Making fine adjustments and improving a site for a specific target audience is relatively easy. You know exactly the things that need to be improved based on the insights from that market segment. Upon switching to the global market, however, you are faced with a bigger set of challenges to overcome.
It may not be possible to please everyone when your site is geared towards the global market, but that doesn’t mean you shouldn’t make the necessary adjustments to keep visitors happy. There are ways to deliver the best web user experience to a global audience, and we are going to discuss them in this article.
A Global Server
Unlike targeting a local audience, where you can simply opt for a local server for maximum performance, your site needs to be equally fast and similarly accessible, no matter where the user is located. This may not be an easy goal to achieve, but it is an investment worth making for top-notch web UX.
You can start by opting for a cloud-based hosting service or server that offers maximum performance. The performance of the server will greatly influence the performance of the site. Thanks to resource centers such as Hosting Kingdom, it is now much easier to find companies such as Gator Host and study their service levels.
Another ingredient to add to the server setup is a content distribution network or CDN. As the name suggests, a CDN strings together several servers in different parts of the world and uses them to deliver static content. A CDN will still rely on a high-performing main server for the dynamic contents, but users in different countries will be able to access your site fluidly.
Invest in Global Contents
Many sites use Google Translate and other similar services to make their content multilingual. Don’t get me wrong; Google Translate has gotten immensely reliable and may help you solve your content problems. That said, nothing beats well-translated, in-context content designed for specific regions.
Investing in multilingual content is a great way to maintain a high level of user experience across the market. Instead of reading a translated product description, users in different regions can learn more about the product from a tailored description that matches the local market, culture, and other aspects perfectly.
Of course, delivering the best user experience on a global scale is never a one-time thing. It is a massive undertaking that requires constant evaluation and adjustment for the campaign to be successful. On the other hand, it is a worthy investment to make, especially with the global market being as lucrative as today.
Continuous refinement is required. Even big corporations such as PayPal are now forming smaller content teams in different regions to further refine content on the company’s website, including FAQs, Help pages, and other static content. The goal is to be more relevant and continuous refinement is the way to achieve that.
If you want to be successful on a global scale, these are some of the things you can do to further improve your site’s user experience. Incorporate the strategies we covered in this article and you’ll start seeing positive changes in no time.