When it comes to visual branding and appeal, a logo is one of the most important factors for your business. Your logo is one of the first things that people will see and is, therefore, responsible for facilitating good first impressions about your brand. Because of this, it’s important to invest in a professional, sleek logo design that’s bound to impress anyone who lands on your website or walks past your store. Here are some top logo tips that every small business needs to keep in mind.
Tip #1. Go Professional:
Although it’s become easier than ever to create your own business logo, don’t underestimate the power of investing in the services of a professional logo or graphic designer. They will be able to work closely with you to perfectly capture the essence of your brand in a unique logo design, which in turn will catch the attention of passers-by or web visitors and prompt them to find out more about your brand. Opting for a professional logo design service also helps to avoid concerns regarding copyright infringement and other limitations when creating your business’ logo.
Tip #2. Less is More:
Any good designer will tell you that to stand out from the crowd, you need branding and logo design that ‘pops’, offers something unique, and is pleasing to the eye. However, it’s important to get the balance of elements just right, to ensure that you’re not cluttering your logo and having the opposite effect. Logos that use too many visual images, clashing fonts or several different colors need to be approached with care to avoid over-doing things. Instead, stick with ‘less is more’ as your main motto when putting together your design.
Tip #3. Consistency is Key:
Bear in mind that since your logo needs to appear on anything associated with your company, it should be consistent across all platforms. For example, your logo should be in a format that makes it easy to place on your website and social media profiles, along with any invoices, leaflets, flyers, business cards and other offline marketing materials that you may use. If you operate a store or other physical location for your business, take the time to put together a logo that looks great on your storefront, too.
Tip #4. Be Smart with Colors:
You’ve already established that you need to design a logo that really stands out and sets you apart, but where do you start? A good place to begin is with the colors that you choose. Adding a pop of yellow, red, bright blue, or another bright, bold color to your logo design can help to create the desired effect. This doesn’t have to be a lot of colors – sometimes, a minimal amount will do the trick just fine.
Tip #5. Is Imagery Necessary?
Many business owners believe that in order for their logo to stand out, it must include some kind of picture or imagery. However, this isn’t always the case – think of some logos that you’re familiar with; how many of them are just text? Don’t shy away from using an image-free logo if you feel that it has a sleek, classy appearance and fits in well with your brand’s key message.
Tip #6. Embrace Minimalism:
In recent times, the business world has seen a huge increase in minimal logos and graphic design. This is especially true for online-based companies, where it’s becoming increasingly important to provide visitors with a clean, clutter-free website that makes it easy for them to find exactly what they need on your site. Minimal logos are a great option since they will add some quality to your website and define your brand, without adding unnecessary clutter or noise to the overall design.
Tip #7. Avoid Clichés:
Although it can be a safe bet to try and follow the logo trends which are popular right now, it’s important to bear in mind that every so often, logo trends and ‘fads’ will come along, but they’re usually very over-used. So, be careful if you plan to use a popular logo design style, as it could lead to your company blending in with the rest, rather than standing out from the crowd. If you have fallen in love with a logo that’s fairly cliché, team up with a graphic designer to ensure the finished result has a unique twist to it that helps to set your brand apart. Or, even better, try to come up with something completely different! Remember that following the crowd isn’t always the best option!
Tip #8. Use Custom Lettering:
Although there are some brilliant fonts out there free to use for all your business logo needs, there’s nothing like a custom typeface to really set your logo apart and make it truly unique. In addition, a unique, handwritten font makes it far more difficult for anybody to steal your design idea if it becomes popular enough. Work with a designer to come up with a stunning, unique typeface idea for your logo, or even use your own handwriting!
Tip #9. Know What it Means:
Bear in mind that every good logo has a story, so be sure that you’re clear on the meaning behind it before you start putting your logo together. Bear in mind that it doesn’t have to be obvious – some of the best logos have hidden or less clear meanings, but work just as well for instilling interest in potential customers. If you’re unsure what your logo should mean, come up with something that ties in well with your company’s main aims, values, and mission statement.
Tip #10. Take Your Time:
Whether you’re working with a designer or putting together your own logo design, it’s crucial to note that this is a job that shouldn’t be rushed. Set aside plenty of time to come up with your logo idea, and then to bring it to life and perfect it. More time will allow for the revisions that you’ll likely need to get the exact result you want for your brand.
If you found these tips helpful, let us know!