Apps have changed many aspects of our daily lives. From communication to navigation, there’s no doubt that you can find an app for nearly every function under the sun. According to Statista.com, as of 2017 March, there were approximately 2.8 million applications available on the Google Play Store and a further 2.2 million apps available on Apple’s Play Store. This shows the huge popularity that mobile applications have gained amongst smartphone owners. Many companies have taken advantage of this opportunity by obtaining custom mobile applications that are available on various platforms for their clients to use. If you are searching to find topnotch custom software development services, be sure to contact Konverge today. Here are the top 4 reasons why your company needs to get a mobile application today:
1. It boosts sales
Profit making is obviously one of the main objectives of your business. If you have been looking for a new way to increase sales, then mobile applications are the right option for you. Having an app makes it easy for your customers to access online shopping services. You can also opt for push notifications that will entice your clients to visit your app where they will be able to see new products, discounts and offers. This will definitely help to boost sales for your company.
2. It helps you to build a rapport with your customers
Have you ever noticed that when you see regular updates about someone’s life on social media, it makes you feel as though you are involved in their life even though you don’t communicate with them directly? Well, it is the same with mobile applications. When your clients are constantly receiving updates about your company, new offers and upcoming products, it will help to build a good rapport, thereby increasing customer loyalty. This helps you to accumulate a huge list of committed clients.
3. It places you ahead of the competition
Not all companies have developed mobile applications. For this reason, having an app will help you to stay ahead of your competitors. While most businesses have a website, getting a mobile application will help to give your clients a more personalized experience. In addition, when your clients have their mobile app, they will no longer have to go to search engines to get information about your company. This lowers the likelihood of them stumbling across a competitor’s website when browsing online.
4. It provides useful analytics
Are you curious to find out which specific products are the most popular among your clients? Have you been looking for a way to get honest feedback from your customers? Well, don’t worry because all these problems can be solved through mobile applications technology. You could design your mobile application in such a way that it provides surveys and collects valuable analytics such as which features are most used on the app. This will enable you to make the necessary changes that will help your business to grow and improve.