So you’ve got your big business idea, you’ve started developing the product or service that will change lives everywhere. You’ve set up a website and are waiting for your business to boom.
Is that all there is to it? No way. This is just the beginning!
But how can you grow your business? Luckily, there are millions of e-commerce tools available on the market to help you build and grow your business. According to ThinkWithGoogle, 70% of companies say that mobile apps have helped them transform their businesses and experiences.
However, this poses a new challenge. With the plethora of apps out there, which ones should you choose for your business? What features do you need for your e-store? Don’t worry, here we have shortlisted 5 apps that will truly change how rapidly you grow your ecommerce store.
Google Analytics
The first step when trying to boost sales is to keep track of your current numbers and analyze them to find patterns. Tracking click rates, page views and sources of traffic is one of the most important tasks for a growing ecommerce business. It helps you determine which pages are driving the most traffic and if they are converting users into buyers.
You can even find out where the traffic is coming from, whether it’s your Google Ads, your social media platforms or if its direct traffic. This can help you spend your advertising budget on the source which is providing you with the most results.
Best of all, this app is totally free. AccuWeather reported that their average revenue per 1,000 sessions rose by 45% when they used Google Analytics 360 and DoubleClick for Publishers.
Shopify Mobile
Shopify Mobile is basically the app version of your Shopify store. Shopify is a platform that lets you create and manage your own online store. More than 377k merchants currently use the platform, making it one of the most used e-commerce platforms in the US.
Shopify basically brings the whole process together on one platform. Whether your customers are purchasing on the online store or via social media, Shopify helps you synchronize orders and products across all sales channels.
The Shopify Mobile app allows you to fulfill orders, track sales, and keep track of your inventory and more, all while you’re on the go.
Take for example, the store Taylor Stitch which focuses on selling sophisticated yet affordable clothing. The company launched its Shopify store in 2010 and has tripled its business since, earning more than $1.5 million in sales.
Facebook Pages Manager & Ads Manager
According to Statista, Facebook is one of the biggest sources of traffic for any ecommerce store. Facebook’s Pages Manager app allows you to take control of your audience, their orders, comments and messages, all via your mobile device.
You can even place ads with Facebook’s Ads Manager (for Android) or Adverts (for iPhone) via your phone. Simply select the nationality, age, interests or even specific things liked by your potential customers and then you can target them with an ad presented in their news feed.
The app currently has between 1,000,000 – 5,000,000 installs on the Google Play Store. According to BufferApp, 91% of marketers advertised their businesses on Facebook in 2016.
MailChimp
Email marketing is going nowhere but up in 2018 and it’s easy to take advantage of this simple technique with the right tool.
MailChimp is the best email marketing automation tools and its app allows you to reach your audience from just about anywhere!
You can create and manage campaigns, keep track of your account activity and manage your subscribers, all on your mobile device. Here’s a guide on how to use email marketing to your benefit.
Hootsuite
As every digital marketer knows, a well-developed social media presence can be the turning point for your business. In order to employ social media strategies that turn heads, you will need to use a social media marketing app.
One such platform is Hootsuite, which runs on web and mobile. Hootsuite allows business owners to track and respond to everything regarding their social media. This means automation of posts, responding to comments and interacting with consumers is 10 times easier.
According to Forbes, 78% of consumers say that the posts made by companies on social media influence their purchase. Hootsuite allows you to derive full benefit of your social media assets.
You can schedule Facebook posts and tweets for days, weeks or even months in advance with Hootsuite, making it easier for you to develop a long term social media strategy. This will allow you to generate new and repeat customers.
Setting up an e-commerce store is like a dream come true, however you will need to be more practical when it comes to growing your business. Budgets are limited, so you need to plan carefully, choose tools, apps and platforms that you can afford, and invest where you get results. Most importantly, choose apps that are well renown and aren’t spam. You need to employ the best tools for your business so that you can stay one step ahead of your competition.
Did we miss any app or software you like? Let us know in the comments below.
Guest article written by: 
Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @Ashrosa2