Social commerce can help you to improve your relationships with your clients and sell more to them at the same time. This means going beyond just updating your social media with another “Look how great we are” story.
It means asking your clients for feedback about what they want. Do they visit your page because they want to hear more about new products? How do they feel about the latest promo and voucher campaign you ran on your eBay store?
Getting feedback from your clients, and acting on that feedback, is a smart start toward winning at social commerce. You will know what they want, and they will know that you value their input. It’s a win-win for both sides.