How often should you measure your marketing strategy?

by Emily on February 24, 2018

in Articles

With so many social media platforms available in today’s marketplace, it’s important to know which ones are most effective for your business and how often you should measure your marketing and branding performance. If you are concerned about the best approach to take for both developing and measuring your market strategy, below is some information about digital marketing strategies that you could include in your business.

Digital Marketing Strategies

It’s often difficult to determine which marketing and branding strategy is best for your business model. There are a lot of factors to consider in order to develop the best strategy. For example, you need to know the best social media platform to market your product or service. This has a lot to do with your demographics and the social media platforms they use the most. Additionally, it’s important to know what trends members of your target audience respond to more than others. This will require some research on your end. However, in the meantime, the following are some of the more popular digital marketing strategies that are effective across multiple platforms.

1. Content marketing is by far the most popular digital and online marketing strategy today. Since online users use content such as keywords to search for other content, it’s important to have relevant content assessable when developing your marketing plan.

Content marketing can be integrated with a wide variety of other strategies, such as, videos, blogs, infographics, images and social media marketing in general. These strategies have evolved over the years, and online users have grown accustomed to them. Businesses that do not make these strategies a part of your overall marketing plan are doing a great disservice to their business.

2. Mobile marketing is another online marketing tactic that should not be ignored. It is a great way to increase your local marketing presence and become found by mobile users in search of nearby businesses that offer products and services like yours.

3. CRM and Social Customer Care is a strategy that increases usability through customer engagement. It allows businesses to interact with their customers online, determine their needs and wants while providing them with needed information in response to their online inquires. It’s also great way to build customer loyalty as well.

When developing your marketing strategy, keep in mind that these are just a few of the strategies that have gained popularity over the years. They have become some of the latest digital and online marketing trends that being used by many businesses. You should consider making it a part of your online marketing strategy as well.

How Often Should You Assess Them?

After you have performed adequate research to determine which market strategy is best for you, it’s also very important to develop ways to assess your market strategy. This allows you to better determine which digital marketing strategy is effective and which is not. In doing so, you would need to also determine how often you need to assess them.

When you become active online and specifically on social media, there is a lot of activity to track. There are metrics that you can check on a daily, weekly and monthly basis, including some of the following:

Daily Activities

Some activities that you can check on a daily basis include the number of visits your web site or other social media platforms receive, the number of qualified leads you are getting, as well as whether or not the leads are from paid or organic searches, email marketing or other sources.

Weekly Activities

On a weekly basis you can track any campaign that requires more research and analysis. For example, if you’re launching a new video and began to promote it on social media platforms earlier during the week and others later in the week, it’s better to track the performance on a weekly the basis as opposed to a daily basis. You may also have online activity that also stimulates an interest in your video, which is much better to track weekly than daily as well. This allows you to gauge any trends that may occur from week to week. Campaigns that are even longer will obviously take longer to track but will allow you to monitor activity and trends over a longer period of time.

Link building is another avenue that you can track on a weekly basis. After you began to notice that people are responding to your blogs and websites, eventually you’ll start to notice a pattern of links to your content that you can begin tracking as well.

Click through rates is an important area that you can monitor on a weekly basis as a result of calls to action that drives visitors to your site or landing page.

Monthly Activity

On a monthly basis you can check things such as search engine results, cost per lead and some click through rates.

Should You Change Them?

When tracking your marketing strategies, you will be able to determine what’s working and what’s not as a result of your marketing efforts. Those that do not yield your desired results over time should be modified to improve its performance. Developing, implementing and tracking your overall marketing and branding strategy shouldn’t be a strenuous process. If it is, it might be worth your time to have a conversation with a marketing expert. They are dedicated to taking your business to the next level.

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