Top 3 effective marketing strategies that you can adopt and use in your business

by Guest Author on December 16, 2018

in Guest Posts

Most people dream of being successful at some point of their life. What differentiates all of these dreamers is the plans they all have in place to ensure that these dreams come true. It is not easy to start a business neither is it too hard. To prove this, you can look around and take statistic of how many businesses have started and become successful. It all requires effective planning. Any business man or woman will tell you that planning is a process. During the process, you have to identify which marketing strategies will be effective for your business idea. However, you should always come up with marketing strategies that are flexible. This will enable them to adopt to any unforeseen circumstances. For example, if you deal with selling mattresses, your marketing strategy should motivate customers to buy your products. Below are some of the most used common marketing strategies;

1. Discount code

Discount codes are computer generated codes that are used to attract customers to buy certain products on the internet, this is according to This is a marketing strategy that can boost your sales to an unbelievable level. The good thing with these discount codes is that they are unique and each item has its own code. Thus, the code can’t be used repetitively. This will mean that you are able to track every product sold with a certain code. Don’t forget that this discount code will attract customers any day. There is no single consumer who will refuse to buy a product because it has a discount code. In fact, most of tem would wish to buy the products as long as stock lasts. If the product you are selling is on high demand, then chances are the consumers will buy them in bulk.

2. Email marketing

The best invention that came as a result of technology is the whole aspect of doing things remotely. Customers don’t have to avail themselves physically at the shop. Instead, they purchase items remotely from their homes and offices through mobile applications. The question is how do customers get ideas of when there are discounts on their favourite items? It is very simple, when buying online, customers register their details with the website offering the discounts. Thus, whenever, the company has something to report, they just send mass emails to their customers. This way clients feel appreciated and valued and that is why they will offer their loyalty in return. Email marketing has also been a way of ensuring that customers out there know about your product. It is very easy to forward an email to your friend. When you do this, you are helping the company build its brand. 

3. Website

You should never assume or ignore your website by any chance. Websites are the new sources of revenue. Most clients visit the website to get information about the products a company offers. So, the best way to ensure that clients visit your website is by making sure you’re that website is up to date with latest information and at the same time it should be enticing and attractive. As a result of this, clients will use the discount code on Leesa website to buy items remotely. You need to come to terms with the fact that you are managing a business in an era where online marketing plays a big a role in your financial figures. That is why you need to invest on your website.

Guest article written by: Trudy is a Business Tech Analyst. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.

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{ 1 comment… read it below or add one }

Praveen Verma December 17, 2018 at 06:22

Hi Trudy,
Great tips. No doubt, Email marketing is one of the best and effective marketing strategies. As a business owner we need to make an effort in collecting customer’s email address from the beginning.

Yes, our website should be up to date as well as user-friendly.

Here, I like the tip about discount code. Yes, discount codes are useful in attracting customers to buy products.

Thank you for sharing this post with us.
Praveen Verma recently posted… What is Cloud Hosting? How it is going to win the internet in 2019



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