Nine Great Benefits of SMS Marketing

When it comes to marketing your products and services to your existing or potential customers, there are several great methods that you have probably already utilized, or at least are planning to in the future. Today, text messaging is one of the most popular ways to keep in touch and communicate with others, yet it’s still hugely overlooked and underutilized by many businesses as an excellent form of marketing and keeping in contact with your audience. No matter what you are promoting, there are several awesome benefits to be had from doing SMS marketing the right way. These include:

#1. Improve Communication with Your Audience:

Communication is key for not only building strong relationships in one’s personal life but also when it comes to the relationship between a business and its consumers. Text message marketing can be a great benefit when it comes to improving the relationship between your brand and your target market. When done right, an SMS can feel like a personal message from your brand to the individual customer, whether you’re sending them a special thank you note for a recent purchase, letting them know about a recent sale or discount event, or simply letting them know that their delivery is ready.

#2. Improve Customer Loyalty:

The use of text message marketing sends a simple message to your customers; that your company appreciates them and puts them first. Keeping your audience informed when it comes to the latest promotions, changes and updates, and other information that you think they may need shows them that they are the main focus of your company by keeping them engaged and informed. In turn, you’re more likely to enjoy a greater level of customer loyalty.

#3. It’s Fast and Effective:

Not only can SMS marketing help you achieve that personal touch when it comes to engaging with your customers, it’s also a fast and effective method of reaching several people at the same time. A mass texting service allows you to send a message to hundreds or even thousands of recipients at once. Don’t forget that text message marketing is also instant, helping you to get your message into the hands of the right people at the optimal time. Since most people today tend to keep their mobile and smartphones to hand, it’s easier to communicate a message quickly through SMS.

#4. Encourage Word of Mouth Marketing:

Text messages may be an increasingly personal method of getting in touch with a customer, but when done correctly they can also be more convenient and customer-led than any other marking method. Because of this, don’t be surprised if your SMS marketing campaign starts to generate further marketing results for you via word of mouth. If you have something of value to offer to your customers, they will likely spread the word to the people in their lives too. And, SMS makes this easier than ever – they can be screenshotted, forwarded on, or simply shown to the person with you.

#5. Easy to Opt in and Out:

Any good marketer knows the utmost importance of providing the recipient with the option to opt out of their communications. In addition, it’s never a good idea to send unsolicited marketing text messages; this can quickly ruin your reputation and even your business. Customers can opt in on your website; this will ensure that you’re only sending marketing messages to those who want them. It’s easy to add an ‘opt out’ option via text message; most will simply allow recipients to stop any future text messages by simply texting back ‘unsubscribe’ or something similar. Although you hope that nobody will ever use it, providing an easy way to opt out will ensure that your customers feel in control and you’re compliant with all data protection regulations.

#6. Ease of Integration:

Another huge benefit of SMS marketing is that it can be easily integrated into all your existing marketing campaigns. Social and traditional media aren’t always the quickest or most effective methods for reaching your customers on time, however, they can easily be integrated with SMS marketing to ensure that the message reaches your recipients straight away.

#7. Get Straight to the Point:

The most optimal marketing text messages are short, sweet, and to the point. There’s no need to bore your customers with a long paragraph! Simply let them know what you’re offering them and provide them with a link to follow through with if they are interested. One text message comes to around 160 characters; sticking to this ensures that your message is clear and concise. This also makes your marketing messages easy for customers to read and digest, benefitting both them and your business.

#8. It’s Cost Effective:

It’s important to invest money in your marketing campaigns to ensure that you get the results that you want. However, there’s no need to overspend. In comparison to traditional marketing, text message marketing is a very inexpensive and cost-effective method of communication between your brand and its customers. It is far cheaper than a wide range of traditional strategies such as direct mail or posting advertisements. In addition, you’ll get more for your money with a guarantee that more of your customers will receive your message instantly.

#9. Save Time:

It’s easier than ever to construct a text message, and thanks to handy SMS marketing services, you can quickly send a message to hundreds of different customers at the same time. So, there’s no denying that text message marketing is simply one of the most time-effective methods of spreading the word. Reaching out to your customers via SMS will help you save a significant amount of time which you can then use to invest in other areas of your business, or further marketing methods to help grow your customer base and improve your reputation. You can also schedule text messages in advance; organizing your campaigns for a later date allows you to manage your time even more efficiently.

Have you experienced any of the above benefits of SMS marketing? We’d love to hear from you in the comments.