The way that ecommerce shoppers now buy has changed with the fast-moving evolution of technology. Many customers seem to have a “buy now” mindset, thanks to around the clock shopping access, so consumer expectations have shifted.
Ecommerce is growing rapidly at a global level, which isn’t surprising, but now that we can see customer expectations are changing, the technologies which are adopted by retailers now need to meet the consumers increased demands. A number of solutions which have changed the shopping experience have reinvented ecommerce in a few different ways.
Need For Convenience
When it comes to convenience, think of it this way. Why would you want to queue up at a checkout in a brick and mortar store when you can, instead, simply browse all the store’s products online and checkout in just a few minutes. You then get the items sent directly to you, sometimes even on the same day, depending on your geographical location.
Smartphones have now become a huge part of ecommerce transactions, with online consumers doing their research for the products they want before they buy anything. Stylish fashion brands, such as fitness clothing companies, are also relying on their social media following to increase sale. When they do choose to buy, they can pay in seconds and expect their items to be delivered as soon as possible.
It is predicted that, by 2020, around 85% of all customer interactions will be managed through AI. When technology is used in the right way, it then creates a number of different scenarios to offer a customised experience, with the conversion experience going through improvements as well. Technology also impacts consumers spending habits and have changed the way in which customers make their shopping decisions.
With AI analysing consumers behaviour and the changes that they make when it comes to their shopping decisions, technology helps them to make quicker decisions when it comes to purchasing, although this does lead to more rash decisions.
Checkout Processes Which Don’t Impact Conversion
Online shoppers engage differently with brands now than they did just a few years ago, with technology shifts rewriting their shopping experience. Retailers can now take advantage of the evolving consumer landscape, but only if they deliver customer-orientated services which answer demands and expectations, whilst also reassuring customers that their data is safe in their hands.
When it comes to design interfaces, it is important that customers know how to use them from first landing on the page. If the process takes too long, then customers will simply give up. Payment options should also be customer-orientated, with changes in technology meaning that payment companies should now be offering more choices for online consumers to enable them to pay with no real effort.
On the whole, we now have a much shorter attention span than we once did, with it now sitting at around 5-8 seconds. It’s becoming more complicated for ecommerce stores to get the attention of their customers and make them more willing to buy. Especially now, when consumer behaviour is so forcefully driven by growing technology changes which is based on further increased expectations of convenience.
Ecommerce is a highly competitive and price-sensitive market, meaning that retailers who want to stay on top of the market will need to implement new solutions in order to fill the gaps. Merchants now need to do everything they can to remove the complexity of the past and create a user experience which is free of clutter and confusion.