If you have a small business to your name, there’s a good chance you haven’t learned how to brand it yet. You’re just setting up, you’re getting the website ready, and you’re about to open your doors to the public. You want to be able to make money as soon as you can, so you’re mainly learning as you go, and the idea of putting out a brand comes later.
But depending on the type of business you have, you might have mixed results with this plan. After all, there’s a lot of strong brands out there already, instantly recognizable in the public eye. Your business is trying to compete alongside these corporate entities, and you’re probably thinking of setting up a corporate strategy at some point.
So, what business benefit the most from a branding plan? Of course, every business out there benefits from branding, but there’s some business models that have a much better time of utilising its benefits than others. So let’s go through a couple of those below; they can be used to learn some very important tips and tricks from.
Technology Companies
When you look at a list of the top ten most valuable brands in the modern day and age, what do you see? Are there any patterns there you could easily follow? Of course there is; they’re all technological companies! Even Facebook, with its social media platform being the champion of the brand, are huge technological giants.
We’re living in a digital age, and because of that, people are always excited about the latest tech craze hitting the market. They want to know who you are, they want to know what the tech you’re releasing does, and there’s a common image amongst every single tech company out there – all in all, they can be easily recognized because of it.
So, if you’ve got a product that has any kind of artificial intelligence to it, like a bit of software or a new vacuum robot, then you’re going to benefit from a strong branding strategy a lot more than a knitting company or someone who’s making their own jewellery.
Lawyers
Lawyers are always going to be in high demand. People need representation both in and out of the formal, active courtroom, and they usually turn to a local source to find that kind of aid. After all, the closer a lawyer is to their community, the better recognized they’re going to be, and the better they’re going to be trusted by the very people they’re pledged to serve.
So when it comes to Branding Law Firms, there’s going to be little to no trouble on the way. A lawyer firm is going to settle right into branding, and they’re going to benefit the most from word of mouth branding – something a lot of corporate companies are always going to be desperate for.
Will your business benefit from branding yourself? It can be hard to come up with a good brand, so know your markets.