There are more than 2.7 Billion Smartphone users worldwide, and this number is expected to grow even more in the near future. This increase has led businesses and organizations to concentrate on enhancing their presence more on mobile devices, especially through Mobile Apps.
However, when it comes to determining the success of a mobile application, certain facts need to be considered to achieve the desired results, and this pretty much depends on your choice of Mobile Application Development Platform. Choosing the right platform for your mobile application development is a complex process, and requires a thorough analysis of many factors such as the Operating System, targeted audience and their preference, level of customization required in the app to match the organization’s operations and objectives.
The mobile app industry is going through constant up-gradation. Updates are being implemented regularly, which in turn, tends to affect the stability of the preferred platform, features, and development approaches for the development of the app. Therefore, a business should be aware of such intricacies and some specific important factors, how these factors can affect the mobile app development, and should be able to choose the right mobile application development platform for a successful working mobile app. So here are a few things to consider when choosing the right mobile app development platform for your mobile app.
Platform Features
Majority of Mobile Application Development Platforms support development for both iOS and Android, with a few providing a separate IDE for Blackberry and Windows app development as well.
Besides, a reliable Mobile application development platform should provide standards for easy third-party integration as well as add-on features of app store deployment. This shall also include extensible back end and middleware services for the implementation of features such as push-notification and data storage access.
Mobile Device Usage and Market Share
With almost over 2.5 Billion active devices, Android by Google has been dominating the smartphone market share on a worldwide scale. The majority of the remaining smartphone users are iOS users, with a small fraction being Blackberry and Windows users. Depending on the user preference, you can choose the right platform for your mobile app development.
Consider a small brick and mortar store, whose owner is well aware of the fact that his/her customer base includes a majority of iOS users. It makes his/her choice of preference clear and going for an iOS app developing platform would be the best of the idea in this case.
User Engagement and Revenue Generation
Android apps are easily available and are free of cost. Accounting to this, Android users put up less interest in any digital product purchase. iOS users, on the other hand, spend more on their downloaded apps and are more likely to purchase your digital product, as compared to Android Users.
For organizations that concentrate on digital products, and are willing to gain more sales and revenue through the app, iOS is the preferred choice in this case as it tends to provide better conversion rates. It is a well-known fact that it is easier to double your revenue by doubling conversion rate, rather than by doubling the traffic.
Targeted Demographics and Location
Android devices are easy to use and are more preferred among the old age group, and since they are available at affordable prices, they are a more common choice of smartphones among people of lower or medium income group.
On the other hand, iPhones users demographic majorly consists of the youth and educated individuals and is a common preference for smartphones among the medium and high-income groups.
Android can be a preferred platform for app development if you are focusing on Asian and African countries as the target location. But if you are targeting countries like USA, Canada, Australia, United Kingdom, and Japan, going for iOS app development platforms are a better option for your app development.
Cost of Development and Scope of Customization
Considering the various features that you would want in your app, Android App development can be comparatively costlier. The reason being that several devices are being supported with Android OS compared to iOS, and this factor impacts the development time as the app needs to be all-device compatible supporting Android, thus, sometimes increasing the app development cost to almost 30% over the actual.
Since Android app development platforms allow the developers to add up more features and customization, it is a better choice to go for, compared to the limiting features of iOS.
Mobile App Development is a vast field and a mobile app design company that provide a wide array of possible scenarios. Still, they will certainly make you aware of the various pros and cons each platform tends to carry with its development process you need to choose the option that suits best for your business prospects, the customer needs as well as considering the expense graph of implementation and the time taken to execute the idea while choosing the right mobile app development platform.