Tips For Effective Email Marketing

by Emily on May 28, 2019

in Articles

In the field of business, an effective Email Marketing strategy is important if you want to keep your company afloat. Competition will be fierce and we guarantee that whatever you do, your competition would try to copy it to get an advantage against your company.

Sending out Emails to anonymous people is the worst thing that you can do. Receiving unsolicited emails is annoying. There are a lot of companies out there that sends out their promotional emails carelessly, throwing them out to all possible email addresses that they have and get. Unfortunately, this is something that can potentially damage your reputation by mistakenly associating your brand name with spam.

Spam-my emails will get remembered. The brand names get a negative connotation and you do not want that or else you will lose even your brand reputation. Email addresses are hard to find. This is why you should ensure that your emails are effective.

An ineffective Email Marketing strategy would only be wasting your resources while also damaging your brand’s reputation. There are a lot of Email Marketers that wastes the company’s time, efforts, and money without doing any good to you.

Here are tips to ensure an effective Email Marketing strategy that will properly boost your sales.

  • Use Images

There are a lot of benefits by adding images into your emails. Not only does it give your email some pizzazz but also gains the attention of your recipients. Lengthy block-text emails hinder the reading experience of your clients.

You may send out your long content but make sure that your image has summarized content in bullet points so that it’s easily more understood. An engaging poster with minimal text with a pop of colour will ensure that your clients do not get bored and actually read your mail.

  • Make It Mobile-Friendly

One behaviour that you need to realize is that many now use mobile phones much more than their computers. This means that the chances of them opening their emails with their phones are higher. A non-mobile-friendly email would go unread more times than it would be. Most users check their emails with their phone so if your mail is incompatible, it would be regarded as spam.

  • Have A Clear Call-To-Action Button

What would be the point of sending an email if there is no clear call-to-action? It would be a waste of resources as it would do your company no good. At the end of your mail, you should put an action that you want your readers to do — be it to go to your website, call you, or to schedule your appointment. This guarantees that there is a clear goal for the mail that you sent.

  • Interesting Subject Line

Use a professional and interesting subject line. The first thing they would see is the subject of the email that you sent meaning if it is bland and boring, you would just be staying unread in their inboxes. An interesting subject line would prompt your recipients to open your emails.

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