Marketing -It used to be print ads, then radio jingles and television. Today, it’s the social media platforms.
One thing is common to all these channels – PEOPLE. As businesses, our marketing goal at every point is to go where our customers are spending most of their time.
In the 1950s, radios were very popular and smart businesses from Budweiser to Chevrolet capitalized on radio jingles to reach out to existing customers and sway the decisions of those sitting on the fence.
Today, humans are still being humans – changing their information and entertainment consumption preferences.
What do we do? Give up and stop marketing? Not all. As they evolve, we evolve too and change the way we serve the information, products, and services. And the answer is social media marketing.
However, just when we thought we have an effective tool to capture their attention, they have stopped consuming texts and static images. On the average, people spend less than 20 seconds viewing texts and static images.
If you want to capture the attention of your audience and grow your social media profile for the future, you should consider infusing video into your social media marketing plan.
According to a study by Cisco, 80% of all consumer internet traffic will come from online videos by 2020. In a similar study, Wirebuzz found that people retain 95% of a message when they watch it in a video, compared to 10% they read it in a text.
By now, you will agree with me that video marketing is the way to go. But if you need more information to back your argument when talking to your superior or marketing team, here are 5 benefits of video in social media marketing:
Increased Engagement: Just like television ads, videos combine sight and sound and often difficult to ignore because you can hear and watch people talk and act. For these reasons, people engage more with video content. And to please its users, most social media platforms serve more video content to their users. It is no longer surprising to log into Facebook and be greeted by a series of videos. The same goes for other platforms. So, if you want to increase your brand’s social media engagement, switch to creating video content or make a mix of videos, images and texts.
Improved Lead Conversion and Sales: I believe you are already aware that a landing page is important when running a social media ads. However, if you want your landing page to convert better, you can add a short introductory or explainer. This builds trust and convinces the prospect that they are dealing with a human being. More like adding a face to your social media marketing.
Video Helps Brands to Build Trust: Just like we started earlier, a video is a powerful means of adding a face to your brand and marketing. With the advent of social media, people are not just interested in your products, they want to see the human faces behind the products and a sneak peek of how the products or services are developed. Serving them the information in video format is a powerful way to establish your authenticity.
The merits of video marketing are many but these three should be enough reasons to incorporate videos into your social media marketing strategies.
Interested in hiring a company to help you create and implement a winning social media strategy? Reach out to us for consultation.
Great points!
I’ve had a hard time getting marketers that I work with on board with using video, typically because they think it takes too much time to create the content. But as you point out, the engagement and conversions can be so much higher.
Thanks again!