Event marketing is arguably the most effective strategy to winning over consumers. Building relationships through face-to-face interactions is proven to produce more loyal customers; that is, if it is done correctly. Here are a few ways to make the most out of your event marketing strategy.
1. Get Organized
Although this may seem like an obvious step, it is absolutely crucial to organize an action plan before beginning to put together your event. Try finding the best event planning software to help you overcome potential obstacles. Setting a goal for the event is a good way to align yourself and your objectives, and provides a baseline for you to refer back to throughout the planning and execution processes. Delegating tasks ahead of time will also ensure that everyone involved is aware of their responsibilities and can be held accountable for accomplishing them.
2. Make a Media Plan
Creating a media plan is a necessity when it comes to event marketing. Promoting your event incrementally on social media or via email notifies, encourages, and reminds people to attend. Consider offering an early bird special or entry into a raffle to motivate people to buy their tickets early. Social media competitions to like and share posts about the event are also helpful in spreading the word across your audience’s audience. Just like that, you’ve exponentially expanded the reach of your brand and event.
It’s also important to understand that due to geographic and economic restraints, not everyone will be able to attend your event. A media plan makes this okay – people can still know what’s happening over the internet. Facilitating live streams and polls during the event allows people both near and far to participate. These media efforts should be organized and promoted in advance so you can have the largest digital audience possible.
3. The 3 A’s: Aesthetics, Aesthetics, Aesthetics
There is nothing more important about a marketing event than the way that it looks. Everyone’s first impression of your event is going to be based on its appearance – the color scheme, decorations, brand logo, and lighting are all highly important factors to consider when planning the look of your event. You want people to be impressed with the coordination of your event, and nothing says good planning like a beautiful experience.
Having an aesthetically pleasing event not only makes people think higher of the event, but they are also more likely to remember and share it. A particularly eye catching centerpiece or a massive balloon arch won’t be forgotten quickly. Plus, it encourages guests to snap photos of the event to refer back to later.
4. Create a Meaningful Experience
Your event should motivate guests to do and feel something. To accomplish this, it is necessary to consider who your attendees are. Age, background, and location are all important factors to account for when catering to your event to your audience. As people’s attention spans are shortening, it is increasingly important to target their interests to make them have a meaningful experience.
5. Follow Up
It is equally as important to follow up with your attendees after the event as it is to get them to attend in the first place. Thanking your guests for coming not only makes them feel like their presence was appreciated, but it also reminds them about your event and brand. Additionally, you should ask attendees to fill out a survey about your event. Their opinions and perspectives will give you a general understanding of how your event was perceived and what you can do better next time.
Event marketing can be a complicated task. By keeping a level head and following a few simple steps, you are already putting yourself far ahead of your competition!