Direct Mail Marketing: Why You Should Use It And How To Perfect Your Strategy

by Klaus on October 20, 2020

in Articles

Many businesses overlook direct mail marketing because they assume that it is obsolete in the age of digital marketing. But even though things like email marketing have taken over direct mail in many ways, it’s still a very effective strategy that you should consider using in your own business. Email inboxes are filled with thousands of spam emails every day, which means that most people won’t even read the emails that you send out. If you focus on quantity, you will see some return but people are far more likely to read direct mail and they respond well to it. However, it only works if you get your strategy right. If you think that direct mail marketing could work for your business, here are a few tips to help make sure that you see a return on your investment. 

Target The Right People 

If your direct mail is not reaching the right people, it will go straight in the bin, so it’s important that you spend time building a list of qualified leads. Do your research and define your target audience, and make sure that you think about what you are trying to achieve. Are you looking for new customers or do you want to encourage past customers to come back? As long as you put enough time into targeting the right people, you should see a good return. 

Offer Value 

If you send out direct mail that just has a general call to action and a list of products and prices, people won’t be that interested. You need to make sure that you offer something of value if you want people to respond to your direct mail. For example, you could include a promo code that can be used to get a discount on their next purchase. You could also include some promo products & gifts in the mail as well. By providing people with something of value, you make it more likely that they will follow up on your direct mail instead of throwing it in the bin straight away. 

Write Good Copy 

When creating your direct mail, it’s vital that you write good copy. You need something that grabs the attention of the reader and encourages them to act. It also needs to be professional, without any mistakes. Even small spelling and grammar errors make your business look unprofessional and send the wrong message to potential customers. Always make sure that you spend time finding good freelancers to write your copy and be prepared to pay for the best. 

Personalize It 

Personalization is very effective in marketing and most consumers come to expect it. They can interact directly with your business on social media and all of the emails that they receive from companies address them by name and make product suggestions based on their own browsing behaviors. When creating direct mail, you need to emulate the personalization that people expect to find online by addressing it to them personally and tailoring any offers and deals to the individual, rather than sending out generic direct mail to everybody on your list. 

As long as you follow these basic rules, you can create a great direct mail campaign that gives you a good return on your investment. 

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Natalie October 22, 2020 at 13:12

Very informative and innovative article. already bookmarked this page. Thank you very much for sharing such a unique article.

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