So, you’ve decided to build a brand new website this year. That’s wonderful: new websites are regarded as more trustworthy than older sites, and generally have access to more features than older platforms. Nonetheless, you still have some planning to do in order to set the wheels in motion – and to see your brand new website built by a team of reliable professionals. As a business owner, you’re looking to manage this website build effectively, and that’s exactly what this article will help you achieve this year.
Setting a Budget
You can design a website for free, but the overwhelming majority of websites are designed professionally. Unless you’re a small local business, you should always opt for professional services to help your website get built. Remember that you’re budgeting here for:
- Web design professionals
- Graphic design experts
- SEO and digital marketing gurus
- Content producers – be they writers, videographers, or animators
When you’re shaping up your budget, you’ll be able to look at how much these services ordinarily cost – which will help you arrive at a final figure for your website. The key service you do need to pay for, of course, is the web design itself.
Expert Web Designers
The benefits of going professional when you’re designing your website are multiple and profitable. To offer just a few reasons why you should go with an agency – your site will benefit from:
- A better visual aesthetic that combines with your current or revamped branding
- Excellent backend code, which will help drive SEO and security checks
- A site map that bear in mind the user journey and user experience
- Features that you wouldn’t be able to use if you went it alone with your web design
As such, it’s highly recommended that you enlist the guidance of ALT Agency to help you build out the core of your website. They’ll help you to achieve what you set out to achieve with your new website.
But the web designers aren’t the only team that may be working on your new website. For instance, you may be hiring a different team of creatives to rehash your brand, modernizing it alongside your new website. You’ll need to make sure you’re the communications hub that transfers important information between your graphic designers and your web designers.
Meanwhile, you also need to consider the response of your customers to this changing website. You should prepare them, easing them into the change, by issuing a statement on your current website’s homepage, and by sending out an email marketing message. Both will help prepare your loyal customers for the change you’re introducing.
Finishing Touches and Feedback
After the first draft, you’re likely to want to tweak little elements of your new website. You’re paying for the website – so it’s your responsibility to offer diligent and wise feedback on all the drafts that you see, in order for the teams working alongside you to function properly. When you offer good feedback which is actionable, everyone’s left with a smile on their face.
These simple planning imperatives will help you coordinate the design of a brand new website for your business in 2020.