Developing Consumer Trust Through Video Marketing

In this day and era, trust has become more important than anything for businesses. Trust allows businesses to connect and engage with potential customers and increases their chances of gaining traffic.

So, how does it work correctly?

When you build trust with a customer, it makes them more likely to commit to your product or service. In fact, according to research, trust is the one element that factors into a customer’s purchasing decision no matter what the item is. People want to associate themselves with an authentic brand.

Potential customers want to connect with a brand they share values and philosophy with, kind of like connecting with a newfound friend. 

The good news is, there are several ways you can develop consumer trust. In this case, we want to focus more on how you can build trust with your consumers through video marketing.

The Perks of Video

Videos are great tools for connecting with an audience. Compared to text alone, they are much more effective in conveying messages.

The phenomenon about video can happen due to their engaging and appealing nature. If a person were to learn about a complex subject, a video would be the ideal tool. 

Videos help consumers retain information longer, and studies show that the information from the video is still remembered three days after, whereas text without any visuals will probably be forgotten.

Videos as Marketing Tools

Here are a few ways you can use video in your marketing strategy if you’re looking to connect with your market:

1. Go Behind the Scenes

Get candid with your viewers and show them how you work and introduce them to the people behind the curtain. You can start by showing them the founder of the company or anyone in the business who has a story to tell. Doing so will help the audience build trust because these videos are a great way to show transparency.

2. Let Your Customers Speak

Sometimes your customers have a thing or two to say. By lending them a voice, it makes your brand more human and gives your marketing a certain edge. Customer success stories and testimonials are great for attracting new customers. It’s a sign of proof that your business did something right, and it’s excellent for building credibility with your audience.

3. Show Off What You Have

Confused about where to start? If you have any products or services, you can start by showcasing those. Explainer videos about products can help with conversion rates since people are more inclined to buy the products after seeing it on video. It’s also a great way to educate customers about how to use your products or services.

Create Your Videos!

Creating videos isn’t exactly a walk in the park. It takes skill, effort, and expensive equipment. However, thanks to the Internet, we’re surrounded by an abundance of resources and tools online. Whether you’re a video marketing expert or just starting, there’s a tool for everyone.

Before you jump on the video marketing bandwagon, here are a few things to consider when you create some videos:

1. Have a Solid Script

Make sure you invest in a good script beforehand. No one wants to listen to a robotic monologue with no human touch. People want to know about the brand. Thus, a great way to do it is to have an engaging dialogue.

2. Do Your Research

Keywords aren’t just for Google. Did you know they also work for videos? Use Youtube’s search tab to check what keywords are trending and base your video off of that. If you don’t know what to make a video about, this is a great way to start.

3. Spread the Word

Lastly, your video won’t work by itself. On the contrary, it would take a bit of effort from you. You can do this by uploading your video on several platforms, posting about it on social media, and get the word out as much as you can.

Guest article written by: Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).  Twitter: @breadnbeyond – Email: [email protected] –  LinkedIn: Andre Oentoro

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