Information dissemination is an essential aspect of our lives. Through the digital age, information can be channeled through the internet quickly with a broader audience.
However, it can be difficult for people to navigate countless data and statistics to understand complex information. Using Infographic is an excellent way of showing compelling data that looks otherwise boring in words or numbers. They are a straightforward, effective, and creative way of broadcasting data to the masses.
Within the past years, infographics have become the top tool to consume information through charts, data, trivia, and statistics. It has become popular that social media managers, content writers, and SEO specialists use Infographics to spread their brand and invite traffic to their website.
This article will discuss the definition of infographics, what makes great infographics, and the many benefits of infographics for SEO strategy and content marketing.
What are infographics?
Infographics are a visual communication tool used to visualize or present information, data, or knowledge clearly and quickly. It is usually a collection of imagery and cartoons with a minimal and easy-to-understand overview of a topic.
Most infographics are created with unique and colorful designs to grab readers’ attention. The visuals used in infographics must excite readers and understand that they can remember the infographic’s content.
Using the proper color, proportion, and information are the basics of creating infographics. In addition, here are some tips in designing infographics:
- Be Universal – It is essential to use universal information and designs that are accessible to everyone. Using icons and images that are recognizable to the masses will make your infographics digestible to most readers.
- Be Unique – Using a derivative infographic can affect your viewers or traffic. No reader would like to view a piece of information repeatedly. So, whether it’s a sales report or statistical fact, each infographic design should be original. When creating an infographic, start with a mood board or theme to tone the message you want to convey.
- Be Straightforward – When making a point, try to condense the data and design for readers to understand it easily. A clustered infographic design might confuse the readers.
With these tips, you can now create infographics for your website. Integrating Infographics into your strategy can fully maximize the benefits of content marketing to your business. But how exactly can an infographic help?
Why are infographics used in Content Marketing?
Infographics are Easily Remembered and Easy to Understand
Data is infamous for being uninteresting and dull to most readers. Not all reader wants or has the time to read long-form content. However, if it is visualized and summarized, it can attract those who likely would not read when presented in text format.
Infographics are a great way to supplement your other content. It visualizes the data and gives context, making it easier for readers to understand and remember any information. In fact, according to Allan Paivio’s dual coding theory, creating mental images from information can tap both visual-spatial and verbal mimetic systems, making complicated concepts more meaningful and striking.
Infographics are Eye-Catching
Infographics can be more eye-catching than simple text with the right design, combine pictures, colors, and content. Some readers have a shorter attention span, and it’s hard for them to digest any reading materials. They tend only to scan the material as opposed to reading the entire text.
Infographics are Influential and can Generate More Visitors to Your Website
Using a well-made infographic can generate more traffic to your website. Content creators who see your infographic as valuable will likely use it in their content and link it back to your website.
In addition, social media sharing has the potential to make your infographics go viral and reach people. Engaging infographics can entice businesses, bloggers, and social media managers to use them for themselves. With just one click of the share button, it can spread through the world.
Infographics are easy to Embed and Great for SEO
A well-designed infographic helps to strengthen SEO. Infographics drive people to your website as they are likely to share it. In technical aspects, adding embedded codes in your infographics is beneficial. The embedded infographic will then be shared by others and automatically link back to your website, taking readers from their website to yours.
Clicks on your web page are a powerful signal to Google that your page provides valuable information. However, make sure you have additional page links, excellent content to offer for visitors. People visiting your page and leaving quickly can increase your bounce rate and signal google that your page has low value.
It is also great news for your ranking with search engines and the website’s domain authority.
Infographics boost Brand Awareness and increase Outreach Opportunities
Sharing a high-quality and informative Infographic with your brand can create several outreach opportunities. An infographic with several new pieces of information can be attractive to specific brands in your outreach strategy – making it more appealing to the brands to backlink to your website.
In addition, you can also use infographics to share information and updates about your brand and showcase your company, client, and services.
Infographics help position you as an Expert
The use of graphical foundations like charts, graphs, statistics, and tables can establish your brand as an expert in its niche, mainly if your infographics are extraordinarily pertinent and valuable to your target audience.
Data incorporated into your infographics should be well-researched from established and reliable resources with experts from that industry. If the data you need is unobtainable, you can portray yourself or your team as the subject matter expert with the ability and experience to provide credible information. Aside from that, you can also interview professionals and academes to produce data.
It is also essential to have the right content sharing strategy to reach the right audience. Cautiously plan engaging data and the outreach strategy.
Infographics are easy to Track and Analyze
Infographics are easy to track and analyze. It allowed you to monitor its success and determined its effectiveness by accessing your web analytics and see the page views, traffic patterns, and referring site of the infographics.
Web analytics can help you build insight and strategies on which content your readers want and other critical metrics associated with your infographics.
Aside from that, you may want to track clicks on Call to action (CTA) if the infographic is gated. Gated content provides no SEO value. If you are updating your content page, you may want to track views, downloads, and shares to the associated content and consider it the key performance indicator.
It is also good to track viewer clicks of the content on your social media account, referring pages, and ads that you are also running.
Hype up your content marketing with Infographics
Infographics are not quite dead. In fact, they are still well-used by a lot of websites. In general, your content plan needs to contain various content formats such as images, data, statistics, and more. But infographics should be on the top of your list.
They are an excellent format for conveying an important message or data when used and designed right. With clearly defined goals, infographics can bring tremendous benefits to your content marketing strategy.