What Is Website Call Tracking and Why Is It Important for Your Business

by Calvin on November 7, 2021

in Articles

There are many ways to improve your marketing campaign and expand your business. If you decide to track calls from a website, you will be able to improve your sales and reach a wider audience. This is a fantastic solution for almost any business that deals with customers on a daily basis. In dentist marketing, for example, it will be a game-changer. 

Of course, this is just one piece of the puzzle. You will need to focus on many different things at once. But first things first. Let’s talk about website call tracking, why it is so important, and how it can help you transform your business.

What Is Website Call Tracking?

The first thing we should answer is what website phone call tracking is. As you can probably guess from the name, website call tracking allows you to track a phone call on your website. 

There are many different tools and methods you can try to track a phone number. In theory, the simplest way of website call tracking is with Google services. But, the process can be a bit too much for some companies. That is why they often go to third-party services that can assist them with the job. 

Once you set up the service, you will need to update the number on your website. This will be the new tracking number provided by the software. And from there on, it’s quite simple. All you need to do is have that call button, and people will be able to get in touch with you. Naturally, this will provide you with all the necessary information for your business. 

Why Do You Need to Track Calls for Your Business?

Once a potential customer tries to reach you, you will be able to know important bits about them. The most common metrics included in call tracking analytics are call length, location, number, and so on. 

If you decide to use AdWords by Google, you can also integrate the program with Google Analytics. As a result, you will be able to track conversions as well. For those unaware, conversion refers to the number of visits that end with a purchase. So, if you are focused on growth, the number of conversions will be a rather important detail in the long run. 

Naturally, the type of purchase depends on the business you run. For example, dental internet marketing will focus on reservations or visits to the office, while e-shops will count items bought. Regardless of the service, it is essential to know whether your marketing campaign is working, and call tracking software will help with this. 

It is worth mentioning that you can use these programs to allow phone calls to be tracked as conversions. It is also a viable marketing tactic since it will tell you how many potential clients saw your ad, clicked on the website, followed the newsletter, and so on. 

Of course, adding this software or call extensions won’t improve your existing marketing campaign. It will just show how efficient it is and fill in the information gaps.

Is Call Tracking Recording Phone Calls?

One of the things you might have thought of is phone call recording. Web pages will not record calls by default. You won’t be able to listen to previous conversations. All you will get are details about phone calls, numbers, conversions, and so on. And that is something that applies to most programs. 

It mostly comes down to your location and whether call recordings are legal. If you live in a country where it is legal to record calls, you will probably need to inform the customer that calls are recorded. This also means that you will need to go for tracking software that allows that.

So, be sure to know all the details before you set up your account and start recording your conversations. It is also important to determine whether you will even need this option since you don’t want to pay for a service you don’t plan on using. 

Is This Tracking the Same as Other Ads and Extensions?

No. These are two separate metrics that you can check out. The primary idea here is to keep track of all phone calls received after a potential customer has visited your website. Thanks to ads, the customer won’t need to go to your website at all since they will have already seen your phone number elsewhere, and that is not counted as a conversion. You won’t be able to see whether they reached the landing page or how many visits resulted in purchase since there will be no visits. 

Naturally, this can still offer great results. But, you won’t be able to see how efficient your marketing strategy is. And all of these are just pieces of the puzzle you need to complete. Each method will play an important role in your business. So, you will need to find ones that offer the best possible results. 

Start Thinking About the Future

The ability to track phone calls from a website will make a world of difference. You will get a better understanding of how your marketing campaign works, what the weaker spots are, and how to improve them. This is especially important for areas where you have a lot of customers and competition. 

Dental internet marketing is just one of many examples where you will need to have a good plan if you want to see results. If you are looking for some of the best dental marketing solutions that can help you along the way, call tracking is one of the first things you need to invest in. 

Knowing how to track phone calls from a website will help you learn more about your clients and how to provide them with a better service. As a result, your business will thrive, and you’ll be able to continue growing even further. 


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