Basic Web Design Principles to make Your Websites Pop


Are you planning to design a contemporary website for your startup or business and want to know the basic fundamental principles of web designing? Well, then you’ve clicked to the right spot. This blog is all about the details of how to make a top-notch website through the fundamental principles of web designing. So let’s begin by getting a brief idea of what is web designing?

Web designing is the process of designing and developing a website by following the business needs and requirements. Designers focus on creating a website by incorporating the latest design trends to attract more visitors and customers. A highly functional and robust website is created by undergoing the different phase of web design that includes information gathering, planning, designing, development, testing, and maintenance. Each phase of web design has its own importance, which contributes to the success of the website. Besides this, it’s crucial to cater to the needs and requirements of users as they are the one who interacts with the website for a specific or general purpose. 

What are the basic fundamental principles of web design?

Here are the basic fundamental principles of website design that help you in making an excellent website. 

1. Right color and theme

The first and foremost factor to consider in web designing is to choose the right theme color. Colors and themes are the two basic elements of web design that reflect the identity of your business. Choosing the right color and theme creates a significant impact on your target audience. As a designer, you can convey the emotion you want your audience to associate with your brand. Colors are also an effective way to communicate the brand message to a large audience. There is a variety of colors, and each has a different meaning. For example, blue shows the symbol of trust, loyalty, confidence, and sincerity, which is best suited for a fashion-related website. Likewise, you can easily select a color as per your business niche.

2. Typography

Typography is an important principle of web design that helps in making the website content readable, legible, and appealing. Typography also includes the typefaces, point sizes, line spacing, line length, and letter-spacing, as well as making adjustments in the space between pairs of letters. To achieve great typography, it’s essential to align the font of the text is perfect with the images. You can choose two or three fonts for conveying the message to your target audience. Remember, simple, decent, and engaging typography is the key to delivering a meaningful message.

3. User interface

The user interface is the process of creating a web interface by following some factors that help you in designing a simply amazing website. The following are the five important factors of the user interface. 

Information hierarchy

Information hierarchy is the process of arranging elements or content on a website page or screen in such a way that the most important information is highlighted to grab the user’s attention. Highlight the necessary information on the top of the page that delivers your message to the audience. Bring the user’s attention to a particular area with the right color hierarchy.


Arranging website elements properly is known as the layout. Place elements into different parts to make your website elements recognizable. If you put every element in the same place, then it can make the website look overloaded. Therefore, you must sort out the elements by making different sections.


Positioning of the website elements such as images, buttons, text, and content boxes on the web page is known as alignment. Correct alignment is important in web design because it develops order which helps in bringing together web page elements into a properly balanced blueprint. 


Negative space or white space in web designing refers to the space between columns, images, typography, and icons. Without white spacing, the website elements will look far less effective as compared to a website that has a natural white spacing. It’s one of the crucial elements of the user interface that is must be followed in the web design.

Images and illustration

High-quality images add great value to the overall web design and is a way to capture the user’s attention. Illustration, graphics, and animations are also included in the web design to represent an idea or feeling in a visually appealing manner. Website users can grasp complex ideas easily with the help of aesthetic graphics. The latest trends of web design include micro-interaction and micro animation. 

4. User experience

User experience (UX) is referred to making a website that offers exceptional experience to user’s while they are navigating the website. User experience is important in web design because users interact with a website that has a quick response time, easy-to-use interface, and simple navigation. A good user experience plays a vital role in website design and development. It also helps in building a strong customer base that ultimately results in increased sales and ROI of the business.

The main goal and objective of any website must be to solve the problem of their customers by providing a fascinating user experience. Simplicity, consistency, accessibility, and interactivity are the four main factors of user experience that can take the user experience to the next level. 

Final words

Now you must have a clear perspective regarding the web designing principles that you can utilize in making a top-notch website. Web designing is not a difficult task but it must be designed according to the basic web design principles and latest design techniques. Modern web design elements such as optimized architecture, colors, images, navigation, typography, texture, space, and much more contribute towards making an exceptional website. It will also create a strong brand presence online that help you in building a strong customer base. Also, you can gain customer trust and loyalty by providing a great user experience.

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