As everyone aims to start their recovery journey in 2022, businesses are getting more creative and daring with their tactics. Or many businesses are moving towards online platforms after the insurgency of eCommerce business since Covid-19. Whatever the case, you need to have an eCommerce store that is well built. Trust us when we say this, hiring a web design company isn’t the solution. You need to be aware of all the latest trends when it comes to your eCommerce store. That is why we’ve put together a list of the biggest eCommerce design trends to watch in 2022 to help you stay competitive in the eCommerce sector.
Top eCommerce Web Design Trends to Follow in 2022
There are some features of web design that will never go out of style – user-friendly navigation, data security, and quick load times should all be standard on your site. Nevertheless, you can remain on the cutting edge of design and search engine optimization by taking advantage of some of these cutting-edge features.
Textured Backgrounds
There are more reasons why people spend time online than just for entertainment. Online shopping is also on the rise. Despite the fact that consumers are increasingly entrenched in the digital retail arena, we’ll witness a comeback of an old design trend: skeuomorphism.
As eCommerce websites get more sophisticated, realistic textures will be incorporated into their designs. These textures will be subtler and softer than the ridiculous way they were used in the early 2010s like the wood-grain panels.
Centered Navigation
We’ve grown accustomed to finding navigational menus in unexpected places, such as the header, footer, or left/right side. In 2022, though, we can see how the new stream is gaining traction.
In addition to animation, branding, custom typefaces, and micro-images, web designers have begun incorporating more into their work. All of these techniques transform standard eCommerce website navigation into a visual treat. A website not only allows customers to locate products, but also to learn more about the brand’s mission, values, and style.
Innovative Webpage Layouts
A layout aids in the beautiful and practical organization of information on a website. For this, many firms use eCommerce platforms like Shopify. These usually provide a set of common design templates based on a small number of structures, such as the single-column layout or the F-layout. The issue with these is that, while they’re simple to set up, they’ve grown so prevalent that they no longer provide users with a sense of surprise.
Some businesses are breaking the pattern and flourishing on peculiarity by using unusual layouts. Like a well-curated sophisticated art gallery with infinite scroll, their websites, applications, and online pages blend themes into their layout. Some mix multiple components, such as interactive videos and animated photographs, to create an engaging experience. What are the most likely outcomes? User engagement is longer, brand retention is better, and conversion rates are higher.
Simple & Minimalistic Designs
If bold designs or bright colors aren’t appropriate for your company, modern minimalism might be used to build your website.
Don’t make the mistake of thinking that simple design is boring. On the contrary, most companies benefit from minimalistic website design since it allows them to better exhibit their products or services. Furthermore, basic designs are frequently simpler and less expensive to produce.
Simple features that connect with your brand might help you attain the perfect “modern minimalism” vibe. If you run a skincare company, for example, use natural features like water or leaves, as well as a single blending hue in the background, to assist create a calm atmosphere and make your product the focal point.
Advanced Filter Features
Filtering is one of the most crucial features of an eCommerce website because it allows you to discover the product you’re looking for fast and effortlessly. When building an eCommerce site design, the issue of the best and most convenient filtering frequently arises. Let’s say you’re looking for women’s shoes in an online store. Would you look in the “women’s” or “shoe” divisions for them? That’s right: the filtering architecture necessitates a great deal of reasoning.
In 2022, we will also witness a new aspect of eCommerce filtering: it will be more amusing. Filtering will be given a dash of levity and fun by designers, resulting in a convenient product search with a minor bonus – entertainment.
Intelligent Chatbots
Chatbots are another trend that has become increasingly popular in the past few years and will remain so in 2022. We expect chatbots to become the standard for simple customer service queries and “personal shopping” as artificial intelligence and machine learning become more powerful.
Many eCommerce platforms allow having third-party chatbots on your eCommerce store. For example, for a WooCommerce store, you can install a third-party WooCommerce chatbot plugin quite easily. These plugins allow tons of features and improved means of communication.
The chatbot can then notify a consumer if, for example, a free phone upgrade is available while they are on your website looking for phone help. The chatbot will notify the customer. As a result, the customer has a great experience while the company can save money on customer service costs by avoiding live customer service representatives.
Final Thoughts
The best, most popular, and most stunning web design trends for eCommerce firms in 2022 have been reviewed in this article. We’ve covered everything from novel navigation patterns to super-creative animation page transitions, interesting filter functions, and pastel pop to multidirectional layouts, vaporwave influence, and more.