Top 4 Pillars of an Effective PPC Strategy in 2019

What is effective PPC? A PPC strategy is the method of generating more clicks on your website. An effective PPC strategy involves getting more traffic to your website by employing the right strategies for your advertising campaign. It is a paid activity. A few types of PPC ads include social media advertising, display advertising, and … Read more →

Three Types of Online Marketing That Will Help Your Small Business Grow

From reading the news to scrolling through social media and even watching television, Americans are doing more online than ever before. Meet your customers where they are spending their time by advertising your small business on the internet! Whether you are a brick and mortar storefront, an online merchant, or a service provider, potential customers … Read more →

SEO and PPC: Advantages and disadvantages

Let’s start with the debriefing. SEO-optimization – this magic phrase includes a number of actions aimed at promoting the search engines and, consequently, attracting web crawlers to your website. Without long words we may say that SEO optimization includes: optimization of the internal structure of the website; correct prescription of meta tags (titles, keywords, descriptions); … Read more →

Unique Ways to Advertise Your Business Online

Whether you run an online-based business or a standard physical structure business, the internet is a great tool for advertising. Some of the methods of getting your business name out there cost money while others are completely free if you are willing to put in the work. Many businesses are beginning to learn the importance … Read more →