How to Use Facebook Tools to Market Your Business

by Guest Author on October 21, 2011

in Guest Posts, Marketing

Facebook offers a wide range of tools which can be used for business promotion. In addition, there are several apps that are available. Facebook is great for generating buzz and keeping in touch with your customers. The following are some of the tools available on Facebook.

Profile Page

This is where business profiles are created. Based on what you are promoting, use information which will make it easy for people to find you. Make sure you select the right category. Make sure profile page is interesting so as to generate many page views.

Facebook Pages

This is where you will post all kinds of things to be seen by people – news, photos, messages, videos, and any other content. Use your page to establish brand presence. Make sure you customize it with apps, Flash and relevant content. Your page will enable you to relay updates in real time to your fans.

Facebook Groups

After your profile has been created, you can then build groups which will involve people with similar interests. This will help you create awareness of your brand and business through interactions and conversations. Though this feature does not allow users to be fans, it enables you to communicate with members in a more intimate way. Facebook Groups have played a key role in creating awareness about my blog which promotes discounts and webhostingpad coupons.

Facebook Events

This is an application which is useful for promoting events like contests, parties, product launches and upcoming sales. Each event has its own page which allows fans to sign up for notifications and request invitations. This feature is ideal for building up a group of people who want to get involved in an event.

Notes and photos

These applications are great for sharing pictures and blog posts. However, make sure you avoid too much sales talk, and don’t flood people with too much company logos or information. To maintain your credibility, focus on photos and text that are educational. Photos and notes can be brought to the attention of specific people by tagging them.


This is like an ad section or a classified. If you want to offer goods and services to your members and fans, you can have your ads posted here. This feature can generate sales and leads by targeting individual who may be interested.

Guest article by: Charles Mburugu often writes about social media and technology. He also blogs about special coupon and discount offers such as webhostingpad discounts and coupons. He is currently writing for a coupon blog that offers webhostingpad voucher codes and discount codes.

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