Which one is the best adblocker for Google Chrome?

by Guest Author on June 13, 2011

in Browsers, Guest Posts

All advertisements on every website can easily be disabled in Google Chrome with the help of adblock-extensions that are available for free in the Chrome Webstore. But which one of them is the most efficient in blocking ads on our favorite websites like Facebook and Youtube?

The Google Chrome browser is becoming increasingly popular and gaining about 1% market share every month, most of the users are switching over from Internet Explorer. Besides being faster and more secure, Google Chrome is surpassing the Microsoft browser by offering many free extensions from external developers. Two of the most popular extensions are “AdBlock” and “Adblock Plus” – but what is the difference between the two and which one is better?

Despite the similarity in the name, the two extensions are created by different developers. Chrome Adblock Plus is based on the addon that was originally created for Firefox, with more than 120 million downloads the most popular browser addon in the world. A few months ago, Adblock Plus was ported to Google Chrome and in no time it has become the third most popular extension for Google Chrome. Adblock Plus is developed under open-source license by an international community of voluntary helpers as a non-profit project. “AdBlock” was inspired by this Adblock Plus movement and originally created for Chrome and Safari by an independent developer who is generating revenues with the software by asking for donations.

In order to analyze which one of the two operates more efficiently, the following criteria were used as a basis for the comparison:

  • Blocking capability: How many ads are still coming through with an adblocker enabled?
  • User interface: Which adblocker offers the best customization features?
  • Performance: Is there any impact on the surfing speed?

Blocking capability

Both Chrome extensions are working very similar: Once installed, all ads are gone automatically. The ads are even blocked before downloading, which makes browsing the internet not only cleaner but also a lot faster by saving bandwidth. The items that are blocked are defined by filter lists such as the “EasyList” that originally were created for Firefox Adblock Plus. That’s why both adblockers are blocking the same elements. They do both have one wekness: blocking video ads. While the Firefox version is very efficient in this aspect, both adblockers for Chrome are not 100% reliable on this due to a bug in the WebKit engine Google Chrome is based on. So regarding the first aspect of our criteria, both adblockers work very similar, although Adblock Plus is slightly more advanced when it comes to blocking ads on youtube.com.

User interface

The original Adblock Plus has a rather minimalistic user interface, that’s why it is still in “beta” until it offers the same functionalities as the Firefox version. AdBlock has a more sophisticated user interface and is offering advanced options such as displaying all items that are blocked on a website.

Speed

This is a very important aspect as speed is what makes browsing the web enjoyable. AdBlock has always had an inferior code-basis, causing the browser to crash and slowing Chrome down significantly when a user is opening a new tab. Since the latest update to version 2.4, there has been a major improvement. However, Adblock Plus (which is based on the code that is being used for the Firefox version) is significantly faster (about 30% on the machine used for testing) and has not once caused the browser to crash.

So which one is better?

In conclusion, both ad-blocking plugins block ads reliably, only on video sites they are both inferior to the Firefox version to limitations in Google Chrome. AdBlock for Chrome is older and still has more users. The more sophisticated adblocker, however, is Adblock Plus for Google Chrome due to a significant better performance that is making browsing the web faster instead of slowing it down.

Guest article written by: Simon Miller, one of the editors of chrome-plugins.org, a non-profit website with real reviews of extensions, apps and themes for Google Chrome.

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Comments & Leave a Comment

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{ 19 comments… read them below or add one }

Annie June 13, 2011 at 19:38

I didn’t know there was an adblock version for Chrome. Thanks for this. I just installed it as Chrome is now my favorite browser. I was an adblock user on Firefox a couple of years ago though.
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Michael Aulia @CravingTech.com June 14, 2011 at 02:01

I used to use an ad blocker in Firefox but ever since I moved to Chrome, I haven’t installed anything yet. Found it fast enough to display a site (even with heaps of ads) and so far none of my favorite sites have been completely annoying :)
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adil June 14, 2011 at 12:10

yeah chrome is really fast, and so are the adverts, lol

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Sire June 14, 2011 at 15:32

I switched to Chrome for a short time when I was having trouble with Firefox but I never really liked it. In those days it didn’t have many plugins, although I think that may be changing. Even so as far as I am concerned FireFox remains my browser of choice.

As to those who insist on using Chrome, I suppose they will have to choose between the two add blockers ;)
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Marty May 3, 2012 at 20:29

Chrome is better than Firefox because it’s lightweight. I’ve seen lots of people complaining about Firefox being a CPU hog and I have to agree. Although, if you install too many extensions Chrome will also start using a lot of your computer’s resources.
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Damon Day June 14, 2011 at 15:49

I recently found and installed the ad blocker plus for firefox and I think it is one of my favorite extensions. I mainly love it for facebook. They really went overboard with all of their flash ads all over the place. It was so annoying I couldn’t even enjoy the browsing experience anymore because the ads would start talking and flash all over the place, as well as slow my browser signifantly.

I understand the need for FB to make revenue, but enough was enough. I installed the ABP extension and now Facebook works like the old days. Nice and fast.
I don’t use google chrome because it always seems to crash on me. I stick with firefox.
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Peter June 14, 2011 at 18:59

Adblock Plus is vastly superior in my experience however it only became available somewhat recently for Chrome.

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trudy June 14, 2011 at 21:59

Honestly, I only use Firefox, and I stay behind on the updates as to keep most of my tools addons and such functional. Its the best because its open source. I have had too many problems in dealing with Chrome, and its from Google (that means I am not fond of it).
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RonLeyba June 15, 2011 at 09:42

I use firefox most of the time. But, I don’t really use such plugin. I will take a look at it and see how it suits to my browsing preferences.
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Robin June 15, 2011 at 10:28

Adblocker is one of my favorite in Firefox, i use google often but thanks for the tip. i will install one now.

Regards,

Robin
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Tom June 15, 2011 at 16:22

yes, but i think the add blocker is automatic when you download chrome. but some pop ups are useful for some sites, but not ad popup.

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Klaus June 15, 2011 at 17:47

I don’t think ad-blocker is part of Chrome as default since Google makes a lot of their money on ads, but a pop-up blocker most definitely is part of Chrome and probably also enabled from the beginning.
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SEO India | Gabblet June 16, 2011 at 09:59

I am using ABP to block ads and its working fine.

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Lalit June 16, 2011 at 18:13

I am using ad-blocker and I don’t know whether it is part of the Google or not, but it is an excellent product.

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Delena Silverfox June 19, 2011 at 22:05

Thank you for letting me know aout this! I didn’t know there was an ad blocker for Chrome, and I can’t live without Chrome now! It’s just superior in every way. I’m headed out to look for Ad Blocker Plus now!

Delena

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John June 23, 2011 at 06:20

I was trying to find adblocker addons that is compatible for Chrome. I was having a hard time finding good one. Thanks for writing this review!

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Dank July 23, 2011 at 08:36

Great review but i’m mostly a firefox guy. In terms of functionality, assuming you know what’s you’re doing with addons, it’s just way better and nearly as fast. Chrome is only better against a plain non addon firefox

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MacPhotoBiker March 4, 2012 at 18:37

Would there be anything wrong in having them both installed? Btw, another great extension is “ScriptNo”

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Kamal Hasa January 31, 2013 at 12:27

Don’t use 2 extensions of the same type. They could get into some conflict of some sort..
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