I’ve received quite a few questions already from my great techpatio.com readers, asking me how I get that message to appear at the bottom of my posts that (per default) says: “If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!”.
I changed mine a bit, so that it now says:
The plugin is called: What Would Seth Godin Do, or WWSGD for short.
First let’s have a quick look at who this Seth Godin guy is…
Who’s Seth Godin?
Seth Godin (born July 10, 1960) is an online promotion specialist and Internet SEO guru who advocates using cookies to distinguish between new and returning visitors to your site – he’s the inspiration behind the WWSGD plugin, which this article is about.
Seth runs a blog where he posts great marketing tips every now and then as well as some short posts that will help you get past obstacles, like his recent post on Traction and friction, a blog post that gets the message out in just 183 words.
Seth also writes books on marketing. I haven’t read any of his books yet, but I just ordered two of them from Amazon. The two I ordered are marked in bold below, these are the books I believe bloggers/Internet Marketeers might be able to benefit from (I also wanted to get the one in italic, but Amazon couldn’t deliver it to my country):
- Small Is The New Big:
and 183 Other Riffs, Rants and Remarkable Business Ideas
- Permission Marketing:
Turning Strangers Into Friends And Friends Into Customers
- All Marketers Are Liars:
The Power Of Telling Authentic Stories In A Low-Trust World
We Need You To Lead Us
- Meatball Sundae:
Is Your Marketing Out Of Sync?
- The Dip:
A Little Book That Teaches You When To Quit (And When To Stick)
- The Big Moo:
Stop Trying To Be Perfect And Start Being Remarkable
- Purple Cow:
Transform Your Business By Being Remarkable
- Free Prize Inside:
The Next Big Marketing Idea
- Survival Is Not Enough:
Why Smart Companies Abandon Worry And Embrace Change
- The Big Red Fez:
How To Make Any Web Site Better
- Unleashing The Ideavirus
Now that we’ve covered what Seth Godin is good at, let’s move on to what “his” WordPress plugin does…
What Does WWSGD Do?
As mentioned, this plugin makes a text box appear at the bottom of posts. You can also have it appear at the top of your posts, without having to touch the coding of your theme, it’s just a matter of selecting your preferences within the plugin’s settings. Or you can place it wherever you like, if you do a little bit of coding in your theme files, it’s very easy though.
You can also set it up so that it only displays to the first, say, 3 times a visitor comes to your site. After then, he might already have subscribed to your feed or you might not want to bug him about it again. In that case, after 3 visits that is, you can display a different message. I don’t currently use that feature as I’m not sure what to write, but you could display a message something like “Welcome back, have you subscribed to my RSS feed yet?”, I guess. For now I simply don’t display a message to returning visitors.
That’s pretty much all it does. But it’s effective!
Why Do I Need WWSGD?
It’s an easy and unobtrusive way to remind your readers to subscribe to your RSS feed for future updates and hopefully turn them into loyal readers, which is great!
The plugin is simple and extremely easy to set up, you’re up and running in a matter of minutes (if not faster).
At setup, the plugin will display it’s message at the top of blog posts – that’s probably where you’ve seen it the most, if you often read blogs. I would suggest, however, to put it at the bottom of your post. Look at it like this: If a reader comes to your site, what are the chances that he will want to subscribe before he gets to read your content? After reading your content – and if he liked it – he should be more interested in subscribing, than when he first arrived.
Alternatives To WWSGD
There’s at least one other alternative to the WWSGD plugin that I’ve seen so far, it’s the WP Greet Box plugin. It’s more advanced and offers more settings, so if you’re into that stuff, you should check it out. If you just want something easy to use and setup in a jiffy, be sure to check out WWSGD.
I first learned about the What Would Seth Godin Do plugin from Yaro Starak and Gideon Shalwick as part of their Become A Blogger program – a program which I can highly recommend to you, if you’re a blogger wanting to get an edge in the blogosphere and learn how to monetize your site.
Seth Godin: Sliced Bread & Other Marketing Delights
I strongly suggest that you end off this article by watching this video from Seth Godin where he speaks at TED on how to cut through the clutter and leave an impression on people. Nothing is groundbreaking in what he says but it’s motivating and inspirational. Pop some corn and sit back comfortable – I’m sure you will not regret spending 19 minutes watching this video!